How Brands Are Influencing Your Decisions | Neuromarketing

Some links on this page are affiliate links: if you buy through them we may earn a commission, at no extra cost to you.

Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions.
It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One of the most infamous examples is Coca Cola and its use of the color red in its commercial and marketing campaigns.
Companies use neuromarketing to evaluate the emotions their brand and products provoke. They detect trends early and then use these trends before their competitors.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?

Quick Recap

Bestseller No. 1

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

$6.15

SaleBestseller No. 2

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Used Book in Good Condition

$13.47

SaleBestseller No. 3

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

$21.91

Bestseller No. 4

Neuromarketing Made Simple: How the Brain Decides What to Buy

$16.99

Bestseller No. 5

Neuromarketing: Selling to the reptilian brain

$10.00

Also popular on Amazon

Neuromarketing: Selling to the reptilian brain

$10.00

Buy on Amazon

Also popular on Amazon

Neuromarketing Made Simple: How the Brain Decides What to Buy

$16.99

Buy on Amazon

Also popular on Amazon

Sale

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

$21.91

Buy on Amazon

Also popular on Amazon

Sale

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

• Used Book in Good Condition

$13.47

Buy on Amazon

Popular on Amazon

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

$6.15

Buy on Amazon

#	Preview	Product	Price
1		Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain	$6.15	Buy on Amazon
2		Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing	$13.47	Buy on Amazon
3		The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime	$21.91	Buy on Amazon
4		Neuromarketing Made Simple: How the Brain Decides What to Buy	$16.99	Buy on Amazon
5		Neuromarketing: Selling to the reptilian brain	$10.00	Buy on Amazon