H&M and Zara: Can fast fashion be eco-friendly?

May 28, 2023 | People, Videos

With catastrophic environmental disasters around the world attributed to fast fashion companies, it is no surprise that some of the biggest players in the industry, such as H&M and Zara, have come out with eco-collections. These collections claim to reduce the negative impacts of fashion production on the environment.

However, is this just a way for them to appear more sustainable without actually doing much? This is an important question to consider when looking at fast fashion’s sustainability efforts.

It’s true that H&M and Zara have both made commitments to reduce their environmental footprint. H&M has launched a program called Conscious Action which sets out a five-year plan focused on climate action, circularity and resource efficiency. Similarly, Zara recently announced its commitment to use only recycled or organic materials in its clothing by 2025.

But how much difference do these commitments make in the long run? A documentary called The True Cost provides an eye-opening look into how fast fashion has been impacting our planet and how we can all work to improve the situation. From exploring garment workers’ labor conditions in Bangladesh to looking at how unsustainable fashion production affects water supplies worldwide, The True offers an informative account of what’s really going on behind closed factory doors.

If you’re curious about how fashion affects our planet and want to learn more about what you can do to make a difference, then The True Cost is definitely worth watching. You’ll gain insight into the various issues related to fast fashion and be inspired with ideas on ways we can all help create a greener future for us all.

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David B