Cracking the Colour Code

Feb 8, 2023 | Science, Videos

Cracking the Colour Code draws on a range of disciplines and leading experts – including physicists, neurologists, artists, ethnologists, colour consultants, historians, artisans and marketing executives – each in some way intimately concerned with the nature and power of colour. Each gives us insights – even new discoveries – that will challenge our understanding of colour. This unprecedented global journey is to explore the frontiers of how we view, make and use colours for communicating meaningfully.

Colour is a basic part of our world. It is observed everywhere, may it be painting, fashion, films, animals, food –language of colour resonates with everything around us. . Yet, whoever we are, colour has the power to stop us in our tracks – and to make us think and wonder.

Why is the colour of Sky Blue? What makes leaves turn yellow in autumn? And why red play so powerful a role in so many cultures? Is it real or is it just a construct of our brains?

‘Cracking the Colour Code’ is a series for people who are seeking answers to many of the questions that relate to colour and who, at the same time, wish to enjoy the incredible diversity and sensation that colour has to offer in our world which is made with the help of latest scientific findings and technology. Colour it triggers within us a host of emotional, intuitive and intellectual responses – deeply rooted within ourselves and our culture, it is a child of science and physics.

The series is serves as both food for the intellect and the senses – delivered as a carefully arranged and orchestrated feast, yet it is playful and provocative.

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Riyan H.