Cereals: The Foods That Make Billions

Aug 2, 2023 | Business, Videos

The Money Programme’s documentary on cereals and the modern food industry is an unmissable exploration of how one of the world’s most successful and influential businesses has changed not only how we eat, but also how we live.

Grain-based breakfast cereals have quickly become a staple of households around the globe, and this documentary takes a deep dive into their history, marketing strategies, production methods, ingredients, and more. Through unprecedented access to some of the biggest names in the industry like Kellogg’s, viewers get an inside look at what makes these products so popular – from convenience to health benefits.

Cereal producers have managed to take advantage of modern technology to create products that are affordable yet abundant – while also investing heavily in marketing campaigns to reinforce brand recognition amongst customers. As a result, they’ve been able to shape our relationship with food in ways we may never have thought possible.

This groundbreaking documentary from The Money Programme will open your eyes to the power of cereal processing and marketing – as well as how it has helped define our modern consumer culture. It’s an eye-opening journey through an industry that has had an incredible impact on society – and one that should not be missed by anyone looking for a deeper understanding of business today.

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David B