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Miss AI was a completed 2024 competition in which human creators entered AI-generated model personas. The personas were judged on visual presentation, technical use of AI and social-media clout; they did not act or compete autonomously. Moroccan entrant Kenza Layli won the inaugural title, with Lalina of France second and Olivia C of Portugal third.
What was Miss AI?
Announced by the World AI Creator Awards (WAICA) with platform partner Fanvue, Miss AI was presented as a beauty pageant for AI-generated model and influencer personas. Organizers billed it as the world’s first AI beauty pageant; that is their description, not an independently established history of every earlier AI-themed contest. Euronews covered the announcement on April 25, 2024.
The event was real, but the contestants were fictional digital personas created and managed by people. Contemporary reporting described entrants as needing an AI-generated model persona and a social-media presence, with the creator at least 18. It also said creators could use any generation tool and that the model had to be entirely AI-generated. Those details were reported at the time; the cited coverage does not reproduce a complete official rulebook. Gadgets 360 reported the entry details on April 17, 2024.
How were the AI models judged?
Coverage described three broad judging axes. The categories were reported as a points-based system, but no verified weights or complete scoring rubric are available in the cited reporting.
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- Appearance and persona presentation: the entrant’s visual presentation, poise and answers to questions.
- Technical execution: how the human creator used AI tools and the detail of the resulting images.
- Social-media clout: audience engagement and growth across platforms.
TIME reported that creators used tools including DALL·E 3, Midjourney and Stable Diffusion. The tools were part of the creators’ work; they did not make the personas autonomous competitors. TIME’s June 28, 2024, report also described a four-member panel: media adviser Andrew Bloch and pageant historian and author Sally-Ann Fawcett, alongside AI influencer personas Aitana Lopez and Emily Pellegrini.
Who won Miss AI?
TIME reported 1,500 entrants and ten finalists. When results were announced in July 2024, Kenza Layli of Morocco took first place, Lalina of France placed second and Olivia C of Portugal placed third, according to Euronews’s July 9 results report.
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What was the Miss AI prize?
Euronews reported that the first-place package comprised $5,000 in cash, $3,000 in mentorship and PR support valued at more than $5,000. The reported package was a mix of cash and non-cash support, not a cash award of the full combined value. Launch-period coverage described a wider prize value of around $20,000, but the result coverage itemized the winner’s package differently. The reported breakdown is in Euronews’s results story.
Why did the competition draw debate?
TIME’s coverage raised concerns that finalist imagery reflected conventional beauty ideals, including thin bodies and youthful faces, and discussed questions of sexualization, diversity and disclosure. These were observations and concerns raised in reporting, not a measured finding about every entry. The WAICA team told TIME that it wanted to celebrate “diversity and realism” and argued that AI could help representation evolve. Claire Leibowicz of the Partnership on AI, discussing AI-generated influencer content, told TIME: “So I think we need better transparency of who’s behind these things.”
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The question of who is behind an AI persona is central to understanding what competed: a person made and operated each digital character, while the character served as the public-facing entry. Miss AI therefore tested both the creator’s production and presentation choices and the persona’s audience appeal.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What happened to the program after 2024?
The World AI Creator Awards’ later page describes an evolved 2025 program called “AI Woman of the Year” and lists Kenza Layli, Lalina and Olivia C as the 2024 top three. The page claims the competition reached more than 1 billion views in over 70 countries; that is an organizer-reported figure, not an independently audited measurement. The WAICA page presents its later program and those reach figures.
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