Women’s Music Event (WME) scheduled its eighth edition for June 20–23, 2024, in São Paulo, with JOMO—“Joy Of Missing Out”—as its guiding concept. The event brought together music-industry conversations, workshops and live performances across four venues. The dates have passed; this is a retrospective, not a current ticket announcement.
What was the concept of WME 2024?
WME framed the 2024 edition around JOMO, or “Joy Of Missing Out,” as a counterpoint to FOMO (“Fear of Missing Out”). Rather than rushing from one session to the next, the idea was to give audiences time to experience the program, take in information and make room for networking. The concept announcement described JOMO as something to shape the event’s overall structure, not just a theme for one session. POPline’s May 15, 2024 announcement quoted WME cofounder Claudia Assef explaining why the idea resonated with the event.
“Eu entrei em contato com o termo JOMO quando fui ao SXSW em março deste ano e faz muito sentido trazê-lo para o WME. Nosso evento tem essa característica mutante de estar sempre atento às inovações e vamos trazer este conceito para toda a estrutura. Queremos que os detalhes da programação, feita com tanto carinho, seja maturada e que reverbere no tempo necessário, sem atropelos.”
Assef’s statement was published in Portuguese. In it, she connects JOMO with allowing the carefully assembled program to settle and resonate instead of being experienced in a rush.
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When and where did Women’s Music Event 2024 take place?
The eighth WME was announced for June 20–23, 2024, in São Paulo. Its four named venues were:
- Heavy House
- Biblioteca Mário de Andrade
- Praça Dom José Gaspar
- Casa Natura Musical
The concept announcement also said that Praça Dom José Gaspar would retain free shows and programming, and that the edition would introduce the Olho no Olho panel. POPline reported the venue and concept details.
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What was on the 2024 program?
Artists and performances
Artists announced for the edition included Duda Beat, Juliana Linhares, Brisa Flow and Amanda Magalhães. Tulipa Ruiz was named the event’s honorary patron. The announcement also referred to Josyara, Júlia Mestre and Sarah Oliveira as part of the wider event context; it did not present that list as a complete program.
The concert curation was described as spanning classical music, midstream, rap and pagode, with artists from northern and northeastern Brazil as well as other states. These are descriptions of the advertised program, not evidence of attendance or audience response.
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Industry conversations and workshops
Panels and workshops addressed subjects including weather at music events, festival saturation, mental health, career breaks and artist pitches. Together with the performances, these sessions made the event a mix of live music and discussion about working in the music industry. Portal Show Vip’s June 14, 2024 program announcement described these themes and the concert curation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What did tickets cost, and which programming was free?
In 2024, the concept announcement advertised tickets starting at R$60 for programming at Biblioteca Mário de Andrade and a full pass at R$140 plus fees. It described programming at Praça Dom José Gaspar, Heavy House and Casa Natura Musical as free, and said tickets were available through Sympla. Those prices and sales arrangements applied to the event at the time; they are not current offers.
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The same 2024 report said Heineken was sponsoring WME for the fourth consecutive time. That statement concerns the 2024 edition and does not establish current sponsorship.
What is not established about the event?
The available announcements describe the concept, selected artists, venues, ticket arrangements and advertised program topics. They do not establish final attendance, audience demographics or economic impact, so those outcomes cannot be inferred from the promotional program details.
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