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ActionGlow appears to remain active: its official website currently lists ActionGlow2 LED lighting systems for wakesurfing, biking, OneWheel riding and stand-up paddleboarding. The Porter brothers did receive an on-air offer from Robert Herjavec, but they later renegotiated the terms during due diligence. The final deal terms have not been disclosed publicly in the sources available here.
What is ActionGlow, and what does it sell now?
ActionGlow was founded by brothers Garret and Dakota Porter around LED lighting for action-sports equipment. Its official storefront currently presents ActionGlow2 systems for wakesurfing, bikes, OneWheel boards and stand-up paddleboards. That catalog indicates the company is still presenting products for sale; it does not establish its profitability or financial condition.
ABC described the original pitch as a lighting system that could be applied to sporting equipment, naming snowboards, skis, surfboards and longboards as examples. The current storefront lists a different set of sport-specific systems. Product descriptions on the company site, including claims about waterproofing, rugged construction and tool-free installation, are company claims rather than independent test results.
When did ActionGlow appear on Shark Tank?
The Porter brothers appeared in Season 14, Episode 7, which ABC dates to November 18, 2022. The network’s episode page describes their pitch for lighting sporting equipment. ActionGlow’s founder-authored account of the Shark Tank journey says the brothers applied repeatedly before being selected.
#1 Best Overall
- 🎨 RGB COLOR MODES: Easily cycle through 7 different color modes and 3 brightness levels with the click of a button -allowing riders to dial in the perfect color, customizing their ride for the night.
- ⚡️ ULTRA BRIGHT LED TECH: ActionGlow’s specially engineered, premium LEDs can be seen over a half-mile away. With our extremely bright LED systems, riders are sure to make a statement. ActionGlow offers a unique way to enjoy riding long after the sun has set while adding an element of safety.
- 💧 IP68 WATERPROOF & RUGGED: Free to explore anywhere. ActionGlow is tough, IP68 waterproof rated, ultra-lightweight and up for any adventure. We provide exceptional customer service should you have any questions or concerns.
- 🔧 EASY INSTALLATION: In less than 5 minutes ActionGlow can be applied to snowboards with custom formulated, industrial adhesive. No screws, no tools, no damage. Everything needed for installation is included.
- 🦈 As seen on SHARK TANK! ActionGlow LED Lighting systems are trusted by professional athletes worldwide and by elite action sport brands like RedBull, and the World Surf League.
The company’s origin story goes back further. The founders say they first imagined LED lights for snowboards on a dark ski slope in 2012 and spent the following two years designing and engineering the product.
What offer did Robert Herjavec make, and what happened to the deal?
In a January 2025 interview with The Ticker, the founders said Herjavec offered $200,000 for 30% of the company. The brothers had sought the same investment for 15%, according to that account. The interview also cites $130,000 in lifetime sales over 10 years among the figures presented to the Sharks.
Garret Porter told The Ticker, “We were able to renegotiate the terms in a favorable manner with Robert and his team.” The interview does not disclose the final investment amount or equity stake, so the on-air offer should not be treated as the completed deal.
How did sales change after the episode aired?
The founders described a sharp increase in sales after the episode. In The Ticker’s January 2025 interview, they said:
Rank #2
- 🎨 RGB COLOR MODES: Easily cycle through 7 different color modes and 3 brightness levels with the click of a button -allowing riders to dial in the perfect color, customizing their ride for the night.
- ⚡️ ULTRA BRIGHT LED TECH: ActionGlow’s specially engineered, premium LEDs can be seen over a half-mile away. With our extremely bright LED systems, riders are sure to make a statement. ActionGlow offers a unique way to enjoy riding long after the sun has set while adding an element of safety.
- 💧 IP68 WATERPROOF & RUGGED: Free to explore anywhere. ActionGlow is tough, IP68 waterproof rated, ultra-lightweight and up for any adventure. We provide exceptional customer service should you have any questions or concerns.
- 🔧 EASY INSTALLATION: In less than 5 minutes ActionGlow can be applied to your skis with custom formulated, industrial adhesive. No screws, no tools, no damage. Everything needed for installation is included.
- 🦈 As seen on SHARK TANK! ActionGlow LED Lighting systems are trusted by professional athletes worldwide and by elite action sport brands like Jeep, RedBull, and the World Surf League.
- Sales over the post-show weekend doubled the previous year’s sales.
- Lifetime sales passed seven figures within a week or two of the appearance.
- The company had achieved 250% year-over-year growth since the show.
These are founder-reported figures from that interview, not independently audited financial results. They describe the company’s account at the time of the interview, not a verified current growth rate.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Did ActionGlow expand into retail stores?
In January 2025, Dakota Porter said the company was selling directly through its website or Amazon and planned to pursue independent surf, skate, ski and bike shops. He also discussed a road tour as part of that effort. The interview establishes those as reported sales channels and plans at that time; it does not confirm which shops later became stockists or whether a particular Amazon product is currently available.
What should a buyer check before installing a kit?
ActionGlow publishes system-specific installation guidance. Its support page lists videos for snowboard, ski and OneWheel systems and says to follow the videos closely because correct installation affects performance and longevity.
Quick Recap
- Check that the kit is intended for the sport and equipment you use; do not assume a system listed for one activity fits another.
- Follow the installation video for that specific system rather than relying on a general description.
- Treat claims about visibility, waterproofing or ruggedness as manufacturer claims; the sources cited here do not provide independent safety testing.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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