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Victoria Principal’s net worth is estimated at $350 million by Celebrity Net Worth. That figure is an outlet’s estimate, not a verified personal financial disclosure; the available sources do not establish her exact current wealth.
Where the $350 million figure comes from
Celebrity Net Worth lists Principal’s net worth as $350 million. The page does not provide an independently documented balance sheet or a clear valuation method, so the number should be treated as an estimate rather than a confirmed total.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Dallas: The Complete Collection (Seasons 1-14 + 3 Movies) by Larry Hagman | $150.00 | Buy on Amazon |
| 2 |
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Dallas: The Complete Seasons 1 & 2 (DVD) | $36.59 | Buy on Amazon |
| 3 |
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Dallas: Season 4 | $22.94 | Buy on Amazon |
| 4 |
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Dallas (2012): The Complete First Season (DVD) | $12.00 | Buy on Amazon |
| 5 |
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Dallas: The Complete Third Season (DVD) | $21.76 | Buy on Amazon |
The reviewed sources also do not establish a reliable current salary figure for Principal. Net-worth estimates are not the same as annual income, and no verified salary amount is available here.
How Principal built her public profile and business career
Television and production
Principal is best known for playing Pamela Barnes Ewing on Dallas. TV Insider describes her as having spent nine seasons on the series. Her work also included producing, alongside acting.
Principal Secret skincare
Principal created the Principal Secret skincare business. Guthy-Renker’s company history says it launched Principal Secret with Victoria Principal in 1991 and reports $2 billion in cumulative revenue. That is a company-reported brand-sales figure, not Principal’s personal income, profit, or net worth.
A secondary estimate page gives a different launch year, 1989, and says the brand generated more than $1.5 billion before it was sold. Those figures conflict with Guthy-Renker’s current company-history account. The company’s own current page is the clearest source for what Guthy-Renker reports, but neither revenue figure establishes how much Principal personally received.
Books
Principal is also the author of The Body Principal, a book about health, beauty, and fitness. The available sources do not establish its current edition or retail availability.
What is known about the reported 2019 sale
Celebrity Net Worth says Principal sold the company to Guthy-Renker in April 2019 for an undisclosed sum. The reviewed sources do not confirm the sale price or proceeds. Celebrity Net Worth speculates that the value may have been at least $100 million to $200 million, but that range is not substantiated as a confirmed deal figure and should not be treated as fact.
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Rank #3
The Principal Secret brand still has an official Guthy-Renker storefront. Its presence confirms that the brand remains available through that channel; it does not establish that Principal still owns or participates in the business.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to assess other net-worth estimates
Different celebrity-wealth sites may publish different totals. To judge them, check whether the number is explicitly an estimate or a verified disclosure, when it was updated, whether the publisher explains its method or cites primary records, and whether it mistakenly treats company sales as personal wealth. In Principal’s case, the available sources do not provide enough independent financial evidence to determine a precise current figure.
Quick Recap
Best Value
- 5 DVD Box-Set of the entire Third Season in great condition, SATISFACTION GUARANTEED
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Rank #4
- Factory sealed DVD
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.




