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Tyla’s single “IS IT” and its music video were released on July 11, 2025. The release is not new: it dates from the middle of 2025, so readers looking for the video today are finding a catalog release, not a fresh unveiling. Sony Music Canada announced both the single and the video as available that day.
Release date and what the label confirmed
Sony Music Canada’s release notice, dated July 11, 2025, says the single and the video were out on that date. Sony Music Japan published its own July 11 notice and said the video was also published that day. Shazam’s music-video catalog lists the video under the same July 11, 2025 date. Taken together, the July 11, 2025 date is consistent across the label and catalog sources.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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TYLA | $36.97 | Buy on Amazon |
Credits
| Role | Credit | Source |
|---|---|---|
| Artist | Tyla | Sony Music Canada, July 11, 2025 |
| Song producer | Sammy Soso | Sony Music Canada, July 11, 2025 |
| Video director | Aerin Moreno | Sony Music Canada, July 11, 2025 |
The song: a “Popiano” sound
Sony Music Japan describes “IS IT” as a “Popiano” track, meaning a blend of pop and amapiano, the South African dance genre that is Tyla’s home sound. The label calls the track wistful yet danceable. That is the label’s own description, not an independent review, so treat it as a description of intent rather than a measured assessment of the sound.
Sony Music Canada’s announcement goes further, calling the song “a sultry dance cut laced with vivacious temptation.” That phrasing is label marketing copy, not a quote from Tyla.
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The video: one room, three scenes
According to Sony Music Canada’s synopsis, the video moves through three scenes that all take place within one room. It opens with Tyla’s choreography, shifts to an intimate partner routine with a male counterpart, and ends in a club scene. The label’s description is the only account of the visuals in the sources reviewed, so the scene breakdown above reflects the label’s wording rather than an independent viewing report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where to listen and watch
Sony Music Spain’s regional release page, dated July 16, 2025, lists the following digital destinations for the single and video:
- Spotify
- Apple Music
- YouTube Music
- Deezer
- Amazon Music
- YouTube
- iTunes Store
That list is from a Spanish-market page. Catalog availability and the specific links can vary by country, so a platform being listed here does not guarantee it carries the release where you live. If a link is missing in your region, search the platform directly for “Tyla IS IT” and check the release date and credits match the ones above.
Tyla’s own words
In an interview quoted in Sony Music Canada’s release notice, Tyla told NYLON: “I’m excited to see this new version of me and hear what it sounds like and just have fun with it — just bring back fun in music.” The quote is from the label’s release notice and reflects Tyla’s framing of the project.
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Fan anticipation before release
Sony Music Japan’s notice also records a fan question before the launch, translated as “When is this song coming out?” The line appears as part of the label’s description of pre-release anticipation, not as measured search data.
Quick Recap
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