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Trans Model Valentina Sampaio Makes History on the Victoria’s Secret Runway

Valentina Sampaio's 2019 Victoria's Secret campaign and her 2024 runway walk with Alex Consani are separate firsts. Here is what the sources support and what they don't.
Opened Runtime4 min Written byDocumentaryTube Team
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Valentina Sampaio made two separate Victoria’s Secret milestones. In 2019 she became the first openly transgender model to work with the brand, appearing in a PINK campaign. In 2024 she walked the Victoria’s Secret Fashion Show alongside Alex Consani, and the two were the first transgender women to walk the show. The campaign and the runway are different achievements, and the 2019 campaign was not a runway appearance.

Two milestones, five years apart

The easiest way to keep Sampaio’s Victoria’s Secret history straight is to separate the work she did for the brand from the show she walked. The first was an advertising and campaign role. The second was a live runway appearance.

Milestone Year What it was Shared or individual Principal source
First openly transgender model to work with Victoria’s Secret 2019 Campaign work for PINK, Victoria’s Secret’s sub-brand Individual Vogue, August 8, 2019
First transgender women to walk the Victoria’s Secret Fashion Show 2024 Runway walk in the official show Shared with Alex Consani Marie Claire, October 15, 2024; agency biography

2019: the campaign milestone

Victoria’s Secret hired Sampaio for a PINK campaign in 2019. Vogue’s profile, published August 8, 2019, described her as the first openly transgender model to work with the company in its then 42-year history. That “42 years” figure is Vogue’s framing for 2019, not a current age of the company, and it should be read that way.

Because the milestone was a campaign, it did not involve the runway. Readers who see the 2019 date next to a show reference should not assume she walked in a fashion show that year.

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2024: the runway milestone with Alex Consani

Sampaio walked the Victoria’s Secret Fashion Show in 2024 with Alex Consani. Marie Claire’s post-show interview, published October 15, 2024, describes the two as among the first transgender women to model in the official show. Sampaio’s agency biography goes further and calls her the first transgender model to walk the show. The sources are not identical in wording, so the most defensible formulation is that Sampaio and Consani were the first transgender women to walk the show.

The look she wore

Marie Claire reported that Sampaio wore a black matching bra-and-panty set with a glittering netted overlay and a large bow on the back. This is a description of the outfit as worn on the runway. It does not establish that the exact piece is sold, and no verified product listing for it has been identified.

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Where the show could be seen

At the time of the 2024 interview, Marie Claire reported that the show was distributed on Prime Video and on Victoria’s Secret’s YouTube, Instagram and TikTok channels. Those were the distribution channels at the time of that report. Current replay availability on any platform is not established by the sources.

Earlier and later milestones in context

Sampaio’s Victoria’s Secret work sits alongside milestones in fashion publishing and sport:

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  • 2017: She appeared on the cover of Vogue Paris. Vogue’s 2019 profile calls her the first transgender model to grace a Vogue cover.
  • 2019: The PINK campaign described above.
  • 2020: She appeared in the Sports Illustrated Swimsuit Issue, as reported by Marie Claire and her agency biography.
  • 2021: Victoria’s Secret announced new partnerships through its VS Collective and quoted Sampaio in the corporate release dated June 17, 2021.
  • 2024: The runway walk with Alex Consani.

In her own words

Sampaio described the 2019 campaign in terms of access and representation. Vogue quoted her on August 8, 2019: “I hope [this can] be a huge step toward more inclusivity and representation for everybody.”

In Marie Claire’s 2024 interview she called her first Victoria’s Secret casting a “major victory for trans people,” and added: “Being a trans woman often means facing a closed door to people’s hearts and minds. So working with Victoria’s Secret meant everything to me.”

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Victoria’s Secret’s 2021 corporate release attributed this statement to her: “As a powerful global platform, Victoria’s Secret is committed to opening these doors for trans women like me, by celebrating, uplifting and advocating for ALL women.” That statement is the company’s publication of Sampaio’s words, so it reflects the brand’s framing as well as hers.

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What the record does not establish

  • Angel status: The sources document a campaign milestone and a runway milestone. They do not establish that Sampaio holds the title “Angel,” and the term should not be applied to her on this evidence.
  • Industry statistics: No broader industry figure or independently sourced trend on transgender representation in fashion is established by these sources. The only numbers here are the ones quoted above and are specific to the cited articles.
  • Replay availability: Distribution details come from the 2024 report; current availability is not confirmed.
  • Retail availability of the 2024 look: Not confirmed.

Terminology

The sources use “transgender woman” and “trans woman,” and this article follows that usage. Older phrasing that describes a person’s gender history in place of their identity should be avoided when restating these milestones.

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Sources cited

  • Vogue, Janelle Okwodu, “For Valentina Sampaio, Victoria’s Secret Is Only the Beginning,” August 8, 2019: the 2019 campaign milestone, career chronology and quotes.
  • Marie Claire, Halie LeSavage, “Exclusive: Valentina Sampaio on Making Victoria’s Secret Fashion Show History,” October 15, 2024: the 2024 runway milestone, outfit description, chronology, quotes and distribution details.
  • The Lions Talent Management, “Valentina Sampaio | About,” accessed October 8, 2026; no publication date is displayed. Used for the agency-reported show milestone and career details.
  • Victoria’s Secret & Co., “Victoria’s Secret Continues Transformation With Launch Of New Partnerships To Positively Impact The Lives Of Women,” June 17, 2021: the VS Collective and the statement attributed to Sampaio.

These sources are secondary or company-published. The sources do not supply primary links in the material available for this article, so no URLs are given here.

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