Tom Cruise publicly urged his followers to see Ryan Coogler’s Sinners on the big screen, and Michael B. Jordan, who stars in the film, responded in two separate ways: he shared the post to his Instagram Story and left a thank-you comment on Cruise’s post. The exchange took place in late April 2025, and it was a personal show of support rather than a paid promotion.
What Cruise posted
According to ABC News entertainment reporting published April 28, 2025, Cruise posted a photo of himself in a theater holding a ticket for Sinners on Instagram on Sunday, April 27, 2025. The caption, as ABC News reported it, read: “Congratulations Ryan, Michael, and to the entire cast and crew. Must see in a cinema and stay through the end credits!”
The caption names director Ryan Coogler, Jordan, and the wider cast and crew. It also contains two pieces of advice: see the film in a cinema, and stay through the end credits. Those instructions are what give the post its character as a recommendation, not just a congratulation.
Jordan’s two responses
Jordan’s reaction came in two distinct parts, and it helps to keep them apart.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minute#1 Best Overall
The Instagram Story share
Jordan reshared Cruise’s post to his own Instagram Story with a mind-blown emoji and the words “nah this crazy …”, according to the same ABC News report. The tone is informal and surprised, the kind of reaction someone posts when a respected peer praises their work unexpectedly.
The comment on Cruise’s post
Separately, Jordan left a comment directly on Cruise’s post reading “Thanks for the love and support!!!” This is the only part of the exchange that was addressed to Cruise himself, and it is a straightforward expression of gratitude.
Rank #2
![Sinners (Bonus Features + Extra Scenes) [2025] [Blu-ray] [Region Free]](https://m.media-amazon.com/images/I/51GhRkDVpVL._SL160_.jpg)
- Gripping 2025 Thriller – Sinners delivers a tense, character-driven narrative exploring guilt, redemption, and the dark consequences of hidden truths.
- Stunning High-Definition Presentation – Experience every chilling moment in crisp 1080p Blu-ray quality, with enhanced audio and visual clarity.
- Region Free Blu-ray Disc – Fully compatible with Blu-ray players worldwide—no region locks or playback restrictions.
- Powerful Performances & Atmospheric Direction – Featuring a standout cast and moody cinematography that brings every twist and reveal to life.
- Perfect for Fans of Psychological & Crime Dramas – A must-own for collectors and viewers who love intense storytelling and thought-provoking thrillers.
What “promotes” means here
The headline’s word “promotes” describes Cruise recommending the film to his followers. The reporting supports that he praised the movie and encouraged people to see it in theaters. It does not establish a paid campaign, a sponsorship, or any formal promotional partnership between Cruise and the film’s studio or filmmakers. Readers searching for a promotional deal will not find one in the available coverage.
The film behind the exchange
Sinners is directed by Ryan Coogler and stars Michael B. Jordan in dual roles as identical twins. The Associated Press, in its April 2025 coverage of Coogler and Jordan reuniting on the project, described the film as blending supernatural horror, gangster drama, romance, blues music, and action. That mix of genres is a large part of why a recommendation like Cruise’s stood out: it asks viewers to commit to a film that does not sit neatly in one category.
Outdated Drivers Are Slowing You Down
One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchWindows Errors? Fix Them Before They Spread
Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallRank #3
![Sinners (Bonus Features + Extra Scenes) [2025] [4K UHD] [Region Free]](https://m.media-amazon.com/images/I/51EI2dki19L._SL160_.jpg)
- Intense Psychological Thriller (2025) – Dive into Sinners, a gripping tale of secrets, guilt, and redemption that keeps you guessing until the very end.
- Stunning 4K Ultra HD & Blu-ray Combo – Enjoy crystal-clear visuals and immersive sound with this 2-disc set featuring both 4K UHD and Blu-ray formats.
- Region Free Playback – Compatible with all UHD and Blu-ray players worldwide, with no region restrictions for seamless viewing anywhere.
- Cinematic Excellence – Experience sharp cinematography, a haunting score, and powerful performances that bring this dark thriller to life.
- Perfect for Thriller Fans & Collectors – A must-have addition for fans of psychological drama and collectors looking for the latest in high-definition home entertainment.
How the quoted wording should be attributed
Every line quoted in this story comes from ABC News’ reporting rather than from a direct capture of the original Instagram posts. Attribute the wording as follows.
| Text | Who wrote it | Where it appeared, as reported |
|---|---|---|
| “Congratulations Ryan, Michael, and to the entire cast and crew. Must see in a cinema and stay through the end credits!” | Tom Cruise | His Instagram caption on a theater photo, posted April 27, 2025 |
| “nah this crazy …” | Michael B. Jordan | Text in his Instagram Story, sharing Cruise’s post |
| “Thanks for the love and support!!!” | Michael B. Jordan | His comment on Cruise’s post |
Because the original posts were not independently accessed for this article, quote them as ABC News reported them. If a post has since been edited or removed, the reported wording is the best available record.
Rank #4
![Sinners - Limited Edition Steelbook [4K Ultra HD + Blu-ray] (Region Free)](https://m.media-amazon.com/images/I/416aFJt1rcL._SL160_.jpg)
- Director: Ryan Coogler
- 4K Blu-ray: Region free
- Subtitles: Italian, English SDH, German
- Rated: T
What the coverage does not establish
- Whether Cruise was compensated or contractually bound to promote the film.
- Any later public exchange between Cruise and Jordan beyond the posts described above.
- Box-office figures tied to the post. Historical box-office numbers from contemporaneous coverage are not current and are not used here.
Why it drew attention
A widely known actor recommending a film he saw in a theater, and asking viewers to stay through the credits, is an unusual kind of endorsement. It is personal rather than commercial, and the reply from the film’s lead was equally personal. Together the two posts read as a moment of cross-industry goodwill rather than a marketing push.
For readers who want to see the film, the wording of Cruise’s advice points to the theatrical experience. Check current availability on home video before assuming a particular edition exists.
Quick Recap
Best Value
![Sinner: The Secret Diary of a Nymphomaniac (Kino Cult #4) [Blu-ray]](https://m.media-amazon.com/images/I/416d0A0q7dL._SL160_.jpg)
- A film by legendary cult director Jesús “Jess” Franco (The Diabolical Dr. Z, The Blood of Fu Manchu, Venus in Furs, Count Dracula, Lorna… the Exorcist)
“
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
