The Tool Desk
Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Super Bowl LIX aired on February 9, 2025, with a wide mix of national campaigns and regional spots. A public archive lists many of the game’s commercials, but no source cited here establishes a definitive record of every local, pregame, streaming-only, and national placement. The archive below is therefore a broad guide to the ads—not a verified play-by-play of every commercial break.
What “every commercial” covers
Super Bowl LIX took place at Caesars Superdome in New Orleans, where the Kansas City Chiefs played the Philadelphia Eagles. iSpot’s event listing identifies the date, venue, and teams.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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ESPN Philadelphia Eagles Super Bowl LIX Champions! | $14.99 | Buy on Amazon |
| 2 |
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What a Run!: Inside the Philadelphia Eagles' Unforgettable 2024 Championship Season (Philadelphia... | $13.60 | Buy on Amazon |
SuperBowl-Ads.com’s 2025 archive collects campaign names and links to ads. LBBOnline’s collection describes its scope as national Big Game commercials, while noting that some credits were still being tracked down. These archives are useful starting points, but they do not establish that every regional insertion, pregame ad, streaming version, or placement outside the national game broadcast is included. The campaign list below is illustrative, not a complete accounting or broadcast-order rundown.
Campaigns listed in the 2025 archive
The archive includes a broad range of advertisers and creative concepts. Selected entries include:
#1 Best Overall
- DoorDash — “DashPass Math”
- Cirkul — “You Got Cirkul”
- Ram Trucks — “Goldilocks and the Three Trucks,” featuring Glen Powell
- GoDaddy — “Act Like You Know”
- NerdWallet — “Genius Beluga”
- Mountain Dew — “Kiss From A Lime”
- Totino’s Pizza Rolls — “Chazmo Finally Goes Home”
- Skechers — an ad featuring Andy Reid
- Uber Eats — “A Century of Cravings”
- Lay’s — “The Little Farmer”
- Stella Artois — “David & Dave: The Other David”
- Squarespace — “A Tale As Old As Websites”
- Nerds — an ad featuring Shaboozey
- Little Caesars — “Woah,” with Eugene Levy
- Häagen-Dazs — “Not So Fast, Not So Furious”
- Pringles — “The Call of The Mustaches”
- Coors Light — “Slow Monday”
- Booking.com — “Get your stay ridiculously right”
- Reese’s — “Don’t Eat Lava”
- Bud Light — “Big Men on Cul-De-Sac”
- HexClad — “Unidentified Frying Object”
- Instacart — “We’re Here”
- WeatherTech — “Whatever Comes Your Way”
- Hellmann’s — “When Sally Met Hellmann’s”
- Hims — “Sick of the System”
- Novartis — “Your Attention Please”
Visit the archive page for its linked ads and additional entries. Its listings are campaign references, not confirmation of exact in-game order.
Anheuser-Busch’s five-brand presence
Anheuser-Busch said it invested in five brand campaigns for Super Bowl LIX: Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois. The company reported a total of three and a half minutes of national advertising and 30 seconds of regional advertising across those campaigns. Those figures are the company’s own account in its February 6, 2025 announcement.
- Budweiser — “First Delivery”: features a Clydesdale foal.
- Michelob ULTRA — “The ULTRA Hustle”: stars Willem Dafoe and Catherine O’Hara, with cameos from Randy Moss, Sabrina Ionescu, and Ryan Crouser.
- Bud Light — “Big Men on Cul-De-Sac”: introduces Post Malone, Shane Gillis, and Peyton Manning as neighborhood party hosts.
The announcement also quotes Chief Commercial Officer Kyle Norrington: “To be an essential part of the broadcast, the in-game experience in bars and at-home watch parties across the country is a privilege we do not take lightly.”
Regional spots and other advertiser context
National commercials were not the only kind of advertising associated with the broadcast. iSpot’s advertiser listing said Google planned 51 different commercials: 50 regional spots highlighting U.S. small businesses and one national ad. That is a planned campaign count from the listing, not proof that all versions aired exactly as planned.
Rank #2
iSpot’s listing also includes campaign activity from advertisers such as Homes.com, Meta’s Ray-Ban smart glasses, Ram, Little Caesars, Bud Light and other Anheuser-Busch brands, Squarespace, Booking.com, MSC Cruises, GoDaddy, Doritos, Häagen-Dazs, and Skechers. A regional ad, a national game-day spot, a teaser, and a streaming version can belong to the same campaign while representing different placements or edits.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the reported ad measurements mean
Published performance figures use different methods and should not be treated as a single ranking. Samba TV’s 2025 report says Nike’s “So Win,” featuring Caitlin Clark, Sha’Carri Richardson, and Sophia Smith Wilson, reached 28.1 million U.S. households in its Super Bowl 2025 household-reach analysis. The same report says Nike’s logo appeared before 99% of the Super Bowl’s total audience, with an average frequency of 371 logo appearances. Those logo figures describe exposure to the logo, not the number of unique viewers who watched the ad. Samba TV’s report gives the measurement context.
EDO’s NFL TV Outcomes Report 2024–25 identifies Starlink’s satellite wireless partnership with T-Mobile as the overall engagement leader, at 1,263% of the Big Game average engagement. EDO defines that comparison against the median-performing Big Game ad in 2024; it is an engagement index, not an audience-reach count. In the report excerpt, Liquid Death registered 848% and Hims & Hers 778% on the same relative measure. Read the EDO report for its comparison basis.
Because household reach, logo exposure, and engagement are distinct metrics, one cannot be substituted for another to declare a universal “most-watched” or “best” commercial.
Quick Recap
How to find and compare the ads
- Start with the linked archive: use SuperBowl-Ads.com’s 2025 page to browse its campaign titles and ad links.
- Check the placement: distinguish a national in-game spot from regional inventory, a pregame placement, or a campaign teaser. The available archives do not establish a complete record across all those categories.
- Compare like with like: note whether a source reports reach, logo visibility, or engagement, and retain its audience, benchmark, and measurement method when interpreting a figure.
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