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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Jeremy Renner stars alongside his daughter Ava in Silk’s 2024 “Feel Planty Good” Big Game commercial. The spot follows their playful morning routine and features Silk Protein Almondmilk in a smoothie.
Which Silk commercial features Jeremy Renner and his daughter?
It is Silk’s “Feel Planty Good” commercial, announced by Danone USA on February 2, 2024, ahead of the Super Bowl on February 11. The campaign marked Silk’s Big Game advertising debut, according to Danone USA’s announcement.
Renner appears with his daughter Ava. “I’m excited to make my Big Game debut alongside Silk and my daughter, Ava,” he said in the announcement.
What happens in the ad?
Renner begins the morning groggy, then makes breakfast and a smoothie. He sings his own version of James Brown’s “I Feel Good” and joins Ava in playful movement and stunts. Silk frames the routine around the idea that adding its beverage to a morning can help people feel “planty” good; that is the campaign’s message, not evidence of a specific health effect.
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WRAL’s CNN-syndicated report likewise describes Renner making breakfast for Ava and doing physical moves. The spot was part of his return to work after his 2023 snowplow accident; the ad itself does not establish a medical or recovery benefit.
What Silk product does Renner use?
Danone’s announcement identifies the smoothie ingredient as Silk Protein Almondmilk. It gives the following product and consumer figures as Silk/Danone campaign claims from 2024:
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- 8 grams of complete plant protein per serving: Silk said this was equivalent to the protein amount in a glass of dairy milk.
- 55% less sugar than dairy milk.
- 50% more calcium than dairy milk.
The announcement also said nearly 85% of Silk beverage drinkers reported that enjoying Silk made them feel confident they were doing a good thing for their bodies. The company did not provide the survey’s methodology or field dates in that announcement, so the figure should be understood as a brand-reported finding, not clinical evidence or independently validated consumer research. These 2024 claims do not verify the product’s current formulation; check a current package label for present-day nutrition details.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where was the commercial available?
In its February 2024 announcement, Danone said viewers could watch through Paramount+ and NFL apps with cable authentication, as well as Silk’s social media accounts. That was the campaign’s stated viewing plan at the time and does not confirm that the ad remains available on those platforms.
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