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Repair Windows errors before they cause bigger problemsFix Now →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →Rashed Belhasa, known online as Money Kicks, became famous through videos about sneakers and a high-profile Dubai lifestyle. The “billionaire” and “richest kid in the UAE” labels are not established for him: reporting has described his father, Saif Ahmed Belhasa, as a billionaire, but it does not provide a reliable current estimate of Rashed’s personal wealth.
Who is Rashed Belhasa?
Rashed Belhasa is a Dubai-based creator known online as Money Kicks. His early public identity centered on sneaker collecting, social media and access to celebrity visitors at his family’s farm. Later profiles also described clothing and music projects, as well as preparations for an influencer boxing debut. These profiles document his public image at particular moments; they do not establish what he owns or does today.
How did Money Kicks become famous?
In a July 2021 Gulf News interview, Belhasa said he began posting on Instagram around 2015, then moved into YouTube after watching creators in the United States. His early videos showcased his sneaker collection and drew attention to his lifestyle. He described social media as a business and said he landed a brand deal within months of starting. He also recalled: “I never knew that [social media] could become a lucrative business. Never in my life.” That is his account, not an audited record of his earnings. Gulf News interview, July 19, 2021.
Audience figures illustrate how much his reach grew over time, but they are dated snapshots, not current counts:
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| Source and date | Reported audience |
|---|---|
| Gulf News, October 2018 | 149,000 YouTube subscribers and 134,000 Instagram followers |
| The National, July 2021 | More than 3 million YouTube subscribers and 1.9 million Instagram followers |
What did his sneaker collection and business ventures involve?
Sneaker collecting
Sneakers were the centerpiece of Belhasa’s early online persona. The National’s 2016 profile described a collection of 200 pairs, valued in that article at US$30,000. Belhasa called it “a serious business investment” rather than wasted money. In 2018, Gulf News reported his own estimate that the collection was worth more than US$80,000. These are period-specific figures from different years and sources, not current valuations or independently verified appraisals. The National, June 25, 2016; Gulf News, October 2018.
KA-1 streetwear
Profiles in 2016 and 2018 described KA-1 as a men’s streetwear line co-owned by Belhasa and designer Ross Mackay. The reporting establishes that the venture was described that way at the time; it does not establish current ownership, operations or availability. In the 2018 profile, Belhasa said YouTube advertising helped fund his sneaker purchases, another personal account rather than a disclosed income figure.
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Other public projects
A 2019 Gulf News article covered Belhasa’s debut song and his lifestyle channel. In 2021, The National reported that he was preparing for a planned influencer boxing debut and training at TK MMA & Fitness. These reports show how his public activities broadened beyond sneaker videos, but they do not establish his present music, business or sports activity. Gulf News, 2019; The National, July 2021.
Is Rashed Belhasa a billionaire or the UAE’s richest kid?
The reviewed reporting does not substantiate either claim about Rashed. Gulf News described his father, Saif Ahmed Belhasa, as a billionaire; that is a claim about his father, not proof of Rashed’s personal net worth. None of the cited profiles supplies a reliable current estimate of Rashed’s assets or documents a ranking that makes him the UAE’s richest young person. Family wealth, a large sneaker collection and a substantial social-media following are not the same thing as a verified personal fortune.
What is known about his life beyond social media?
In July 2021, Gulf News reported that Belhasa had completed 16 months of national military service. The same interview discussed his plans to study marketing and his views on building relationships in business. He said, “The key to building a successful business is building relations. Your network is your net worth, as it’s all about who you know.” That quote reflects his stated outlook, not a measure of his financial assets. The interview is a historical account and does not establish his current education or plans.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What can be said about his wealth today?
The available profiles support a story about a young creator whose sneaker videos developed into a broader public-facing brand, alongside reported commercial opportunities. They do not provide a current personal balance sheet, verified income, or an up-to-date inventory of his assets. Treat specific collection values, audience numbers and venture descriptions as historical reporting, not evidence of what Belhasa is worth now.
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