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Dior began as a Paris couture house in 1946, and its first collection, presented on February 12, 1947, made the House’s name synonymous with a new postwar silhouette. From its home at 30 Avenue Montaigne, Christian Dior built a fashion identity that also embraced fragrance—a legacy carried forward by successive creative directors.
How the House of Dior began
Christian Dior moved into the townhouse at 30 Avenue Montaigne in 1946, entrusting its interiors to decorator Victor Grandpierre. The address became more than a workplace: it was the setting for the House’s first presentation the following year and remains central to Dior’s identity. Dior recounts the building’s history in its story of 30 Montaigne.
The February 1947 debut
On February 12, 1947, Dior presented his first Spring–Summer collection in the salons at 30 Avenue Montaigne. The House identifies its two lines as Corolle and En 8. The collection offered a decisive break from the spare wartime look, putting carefully shaped tailoring and generous skirts at the center of its visual identity.
What the New Look meant
The Bar suit captured the collection’s signature silhouette: a shaped jacket with a defined waist paired with a full, pleated skirt. The contrast between the fitted upper body and abundant skirt—not just the name—made the look striking. Dior’s account says Harper’s Bazaar editor-in-chief Carmel Snow responded, “My dear Christian, your dresses have such a New Look!” The phrase became the enduring label for the silhouette and the fashion moment around it. Dior recounts the debut and the phrase on its New Look page.
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Why fragrance was part of Dior from the start
Dior’s founding vision extended beyond clothing. Alongside the first collection, the House commissioned perfumer Paul Vacher to create Miss Dior. Dior’s fragrance history attributes the request to Christian Dior: “Make me a perfume that smells of love”. A Parfums Christian Dior report connects the name Miss Dior to Catherine Dior and records the fragrance’s launch in 1947. The perfume was not a later addition to the House’s story; it belonged to the same founding moment as the couture debut.
Sources: Dior, “Christian Dior, Couturier-Perfumer”; Parfums Christian Dior, “Beauty as a Legacy 2030”.
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How Dior continued after its founder
The House’s current haute couture page, accessed October 8, 2026, names Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri and Jonathan Anderson in the succession after Christian Dior. The page identifies Anderson as leading couture in its current wording but does not provide tenure dates in the cited passage, so this list is not a dated chronology. Each name represents a chapter in the House’s continuing interpretation of its inherited couture identity; a full account of those chapters requires more than a succession list. See Dior’s haute couture page.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Further reading
Dior’s English-language listing for Christian Dior – Designer of Dreams describes a 368-page book covering 70 silhouettes by Christian Dior and his successors. These are details from Dior’s own listing, not a claim that the book covers every period or event in the House’s history. View the book listing at Dior.
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