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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11Guinness World Records names Chanel No. 5’s The Film the most expensive television advertisement, recording a production cost of £18 million ($33 million). The other entries below are reported estimates, not a certified ranking: published figures variously cover production, airtime or wider campaign spending, so they are not directly comparable.
The 10 reported high-cost TV commercials
The list follows the order and nominal dollar estimates in Just Richest’s roundup, last updated October 5, 2021. Most amounts are secondary estimates rather than costs confirmed by a primary budget disclosure. Where another source gives useful context or a different figure, that distinction is noted.
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Chanel No. 5 — The Film (2004): £18 million ($33 million) to produce
Guinness World Records identifies this four-minute film as the most expensive television advertisement. Directed by Baz Luhrmann and starring Nicole Kidman, it debuted in U.S. cinemas on November 1, 2004, and on U.S. television on November 11. Guinness World Records’ entry gives the £18 million ($33 million) figure as production cost; this is the strongest documented figure in the list.
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Guinness — Tipping Point (2007): $16 million
Just Richest places the commercial second. LoveMoney also reports $16 million in original-year dollars. The elaborate spot was filmed in an Argentine village and used 6,000 dominoes, according to LoveMoney, but the budget remains a reported estimate rather than an officially disclosed production account. LoveMoney’s roundup discusses its cost and production.
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George W. Bush campaign — Ashley’s Story (2004): $14.2 million
Just Richest lists this political ad third. LoveMoney says the $14.2 million figure covered airing it across the United States, not simply making the spot. It therefore should not be compared as a production-only budget with Chanel’s Guinness figure.
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Aviva rebranding commercial (2008): $13.4 million
Just Richest estimates this rebranding advertisement at $13.4 million. It featured Bruce Willis, Elle Macpherson, Ringo Starr and Alice Cooper. No primary budget disclosure for the amount is established in the cited coverage.
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Chrysler — Imported from Detroit / Chrysler 200 (2011): reported at $12 million
Just Richest gives $12 million for the Eminem-led commercial. LoveMoney reports around $10 million at the time and presents an inflation-adjusted equivalent of $13.2 million. The estimates differ, so $12 million is best treated as one published nominal estimate, not a settled cost.
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Carlton Draught skydiving commercial (2008): $9 million
Just Richest reports a $9 million cost for the ad, which showed hundreds of skydivers forming shapes in the sky. The figure is a secondary estimate; a primary budget disclosure is not established here.
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Pepsi — Britney Spears commercial (2002): $8.1 million
Just Richest lists $8.1 million. LoveMoney describes its $8.1 million figure as covering production and airing, making this broader than a production-only cost. The two sources support the reported amount, but not a like-for-like comparison with every other entry.
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Kia — The Truth (2014): $8 million
Just Richest and LoveMoney report $8 million in original-year dollars for the Super Bowl ad featuring Laurence Fishburne reprising Morpheus. LoveMoney also gives an inflation-adjusted equivalent, but the $8 million figure is the nominal estimate used in this list.
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Honda — The Cog (2003): $6.5 million
Just Richest reports $6.5 million for the two-minute Honda Accord commercial, which reportedly took 606 takes. LoveMoney gives a lower original figure of $6.2 million and a higher inflation-adjusted value. The disagreement is another reason to regard the budget as approximate.
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Ferrari/Shell — Circuit (2007): $4.5 million
Just Richest estimates the cost at $4.5 million for the commercial showing a Ferrari traveling between landmarks and refueling at Shell stations. The amount is a secondary estimate; an official cost disclosure is not established by the cited sources.
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Why these budgets do not form a definitive ranking
“Cost” can mean different things in advertising coverage. Guinness describes Chanel’s amount as the cost to produce the film; LoveMoney says Ashley’s Story’s figure covered nationwide airing and describes Pepsi’s as production and airing. Other entries may refer to a single spot or a broader campaign, and the published roundups do not consistently document the accounting basis.
Inflation creates another mismatch. LoveMoney supplies adjusted equivalents for selected commercials, while Just Richest’s list uses dollar estimates that are not consistently labeled as inflation-adjusted. The amounts above retain the reported nominal figures rather than mixing in adjusted values.
Accordingly, Chanel’s Guinness-recognized $33 million production cost is the clearest record-backed answer to which TV commercial cost the most to make. The remaining nine are useful as a roundup of reported high-cost examples, not proof of a definitive global top ten. Nor do large budgets, by themselves, show whether a commercial was effective or delivered a return on investment.
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