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Yes—Sydney Sweeney and Dr. Squatch announced a real limited-edition soap called Sydney’s Bathwater Bliss, marketed as made with Sweeney’s actual bathwater. Its announced release date was June 6, 2025. Reports said the planned run was 5,000 bars at a launch price of $8, but the available sources do not establish whether it is currently in stock or available through an authorized seller.
What was Sydney Sweeney’s bathwater soap?
Sydney’s Bathwater Bliss was a limited-edition Dr. Squatch bar soap announced in May 2025. The product was not simply a viral rumor: Sweeney announced it as a real soap made with her actual bathwater. Sports Illustrated reported that the bar was turquoise, had a “medium grit” texture and was listed with the scent “Morning Wood.” Those are launch-era product details, not confirmation of a current listing.
In the announcement wording reproduced by Sports Illustrated, Sweeney wrote: “You kept asking about my bathwater after the @drsquatch ad… so we kept it,” then introduced the soap as “a very real, very limited-edition soap made with my actual bathwater.” The caption said it would be available at drsquatch.com on June 6, 2025.
When did it come out, and how much did it cost?
The announced release date was June 6, 2025. The Los Angeles Times and El País reported a planned production run of 5,000 bars; El País reported the launch-time price as $8. These figures describe the original launch, not a current price or recurring offer.
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Dr. Squatch’s campaign entry to the Shorty Awards later said the bars sold out in under one minute. That is a claim submitted by the campaign entrant, not an independently audited sales record.
Can you buy it now?
The available reporting and campaign entry do not establish present-day stock, an authorized resale channel, or an authorized Amazon listing. The original announcement referred buyers to Dr. Squatch’s website for the June 2025 release; that historical direction does not confirm that Bathwater Bliss remains available. Treat any current listing or resale offer as unverified unless its seller and availability can be confirmed directly.
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Why did Dr. Squatch make it?
Coverage traced the concept to fan reactions after an earlier Dr. Squatch advertisement featuring Sweeney. The soap turned that response into a novelty-product launch, amplified through social activity, a giveaway and out-of-home advertising.
John Ludeke, whom the Los Angeles Times identified as Dr. Squatch’s head of global marketing, described the campaign’s intended message this way: “This bar is bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies.” The remark explains the brand’s stated marketing rationale; it is not evidence about the soap’s performance or ingredients.
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- Soothing Vanilla Aroma: Surrender to the sweet, comforting embrace of vanilla, renowned for calming nerves and promoting relaxation. Inhale slowly to ease daily stresses and embrace a cozy, inviting atmosphere—perfect for creating a peaceful home spa.
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What campaign results did Dr. Squatch report?
The Shorty Awards entry for Dr. Squatch’s campaign lists the following results. These are entrant-submitted figures, accessed October 8, 2026; they should not be read as independently verified measurements.
| Reported result | Figure in the campaign entry |
|---|---|
| Giveaway entries | More than 1 million |
| Earned media | 5,225 placements and 74 billion impressions |
| Social impressions | 10 billion |
| Influencer activity | 7,819,429 impressions and 300,000 engagements |
| Out-of-home advertising | 803,000 impressions |
| Website and revenue changes | 132% increase in site sessions and 20% week-over-week revenue growth |
The entry identifies Dr. Squatch as the entrant and lists John Ludeke among its credits. The results describe what the campaign submission reported, not an external audit.
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What is not established about the soap?
The sources establish the announcement, launch-era description and campaign claims, but they do not provide a complete ingredient list, clinical testing or evidence comparing the bar’s efficacy with other soaps. The campaign’s bathwater claim is part of how the product was marketed; it should not be treated as a safety or performance assessment.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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