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Scarlett Johansson’s The Outset: The Brand, Its Approach and Three-Step Routine

Scarlett Johansson founded The Outset after her reported experience with sensitive skin. Here’s what the brand says about its approach, three-step routine, and evidence.
Opened Runtime3 min Written byDocumentaryTube Team
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The Outset is a skincare brand founded by Scarlett Johansson. Its official story says her experience with sensitive skin inspired a line of hydrating essentials, and the brand’s featured daily routine has three steps: cleanse, prep with serum, and moisturize. The company describes the products as suitable for sensitive skin, but that is its positioning—not a guarantee of individual tolerance or independent proof of results.

What is The Outset?

The Outset is Johansson’s skincare brand. On its Our Story page, the company presents the line as a simplified set of hydrating essentials suited to a busy lifestyle and says its formulas are intended for all skin types.

Johansson connects the brand to her own skin history. The company quotes her saying, “I have always had sensitive skin. For years, it was this endless cycle of dryness and breakouts and irritation.” The account explains the brand’s inspiration; it does not establish how every customer will respond to its products.

How does the brand approach sensitive skin?

The Outset says its products are suitable for all skin types, including sensitive skin. Its FAQ also says the brand avoids selected ingredients it considers common concerns, and describes the products as vegan, cruelty-free, and free of sulfates, phthalates, and parabens. These are company representations; individual formulas and labels should be checked for a specific product.

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The Ordinary The Daily Set, Daily Skincare Routine with Squalane Cleanser, Hyaluronic Acid 2% + B5, and Natural Moisturizing Factors + HA | Skin Care Set
  • COMPLETE DAILY ROUTINE: A 3-step regimen featuring cleanser, hydration serum, and moisturizer for a healthy-looking skin routine.
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  • SUITABLE FOR ALL SKIN TYPES: This set is perfect for dry, oily, combination, or sensitive skin types, supporting hydration and barrier repair.

The brand uses terms such as “clinically proven” and says its formulas are clinically and allergy tested on sensitive skin. Those claims are made on The Outset’s story page; the study reports and independent validation of the claims were not available for review here. The company’s sensitive-skin page advises patch testing new products. Skin tolerance varies, so a sensitive-skin positioning should not be read as a promise that a product will suit everyone.

What “clean” means here

The Outset says it has eliminated more than 2,700 ingredients of concern. That is the brand’s own count, not an independent certification or a regulator’s finding. Its ingredient page also states that the FDA has no standard for “clean skincare,” so the term should not be treated as a regulated safety category.

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e.l.f. SKIN Holy Hydration! Jet Set Hydration Kit, Travel Friendly Hydrating Skincare Set, Face Cleanser, Balm, Moisturizer, Eye Cream & Night Cream, Vegan & Cruelty-Free
  • SKINCARE ON THE GO: The e.l.f. Jet Set Hydration Kit contains all of your skincare favourites in a TSA-ready travel-sized kit. The kit includes a Cleanser (30ml), Hydrating Balm (6g), Moisturizer (25ml), Eye Cream (7g) and Night Cream (15g).
  • NOURISHING & HYDRATING PRODUCTS: Each of these products is packed with nourishing ingredients such as Aloe, Shea Butter, Jojoba Oil, Vitamin E, Peptides and Hyaluronic Acid.
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  • HOW TO USE: Cleanse with Daily Face Cleanser & warm water. Tone with Prep & Hydrate Balm by applying all over the face in circular motions. Hydrate in the daytime with Daily Hydration Moisturizer & Eye Cream and in the evening with Nourishing Night Cream.
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What is Hyaluroset™?

The Outset describes Hyaluroset™ as a botanical alternative to hyaluronic acid derived from Cassia seeds, and says it is included in every product. Johansson’s statement on the brand’s Hyaluroset™ Complex page calls it a “skin-plumping botanical alternative to hyaluronic acid.” This is the company’s description of its ingredient; it does not by itself establish equivalent effects to hyaluronic acid.

What products are in the featured three-step routine?

The Outset’s US routine page names three products in order. The prices below are the regular prices displayed on that page when accessed on October 8, 2026; listings may change.

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Vitamin C Niacinamide Skincare Set, Daily Facial Care Routine with 6-Piece
  • Multi-Ingredient Daily Skincare System : Featuring Vitamin C, Niacinamide, Collagen and Centella Asiatica, this thoughtfully designed skincare routine combines carefully selected ingredients across six essential daily care steps.
  • Complete 6-Step Facial Care Routine : Includes cleanser, toner, serum, moisturizer, eye cream and lotion, making it easy to follow a complete skincare routine from cleansing to moisturizing.
  • Daily Hydration & Skin Comfort for Everyday Use : Fast-absorbing formulas leave skin feeling comfortable without a heavy or greasy finish, making them suitable for both morning and evening skincare routines.
  • Simple Routine, No Guesswork : Each product is designed to work together in an easy-to-follow sequence, helping simplify daily skincare without choosing products separately.
  • Daily Self-Care & Thoughtful Gifting : Suitable for normal, dry, oily and combination skin types. Beautifully packaged for birthdays, holidays and everyday self-care moments.
Step and product Role and brand description Displayed price Brand-published consumer findings
Cleanse — Gentle Micellar Antioxidant Cleanser A gel cleanser intended to lift makeup, oil, and impurities without harsh sulfates. $32 Over 28 days, 97% of 38 participants agreed their skin felt smooth and soft; 95% agreed it was gentle yet effective.
Prep — Firming Vegan Collagen Prep Serum The brand calls it a 4-in-1 serum that firms, brightens, plumps, and hydrates. $46 Over 28 days, 92% of 33 participants agreed their skin looked more youthful; 95% agreed it felt smoother and plumper.
Moisturize — Nourishing Squalane Daily Moisturizer The brand says it provides immediate and long-lasting 24-hour hydration. $44 Over 28 days, 95% of 38 participants agreed it provided immediate hydration; 95% agreed it was gentle and non-irritating.

These percentages are findings published by The Outset, not independent evaluations. The page does not provide the underlying reports in the material reviewed here. It also says the routine was clinically tested together and showed improvement in fine lines and wrinkles, luminosity, and firmness after 28 days, while a footnote specifies twice-daily application for 30 days. Those different stated periods should not be treated as interchangeable.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What can the evidence tell you?

The available information supports a clear account of the brand’s founder, positioning, featured products, and the consumer-study figures it publishes. It does not establish that the routine will produce the same results for a particular person, nor does it provide a head-to-head comparison with other skincare products. The participant groups reported for individual product findings are small—33 or 38 people—and the underlying methods were not reviewed.

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Estée Lauder Dream Skin Essentials Skincare Set | Amazon Exclusive 5-Piece Set Includes a Full-Size Advanced Night Repair Face Serum
  • 5-PIECE GIFT SET: Includes a full-size Advanced Night Repair Serum plus 4 deluxe travel sizes: Advanced Night Repair Eye Gel-Creme & Cleansing Gelée, plus Revitalizing Supreme+ Night Bounce Moisturizer and an Eye Mask.
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For a reader considering the line, the most useful distinction is between what The Outset says about its products and what is independently established: the routine and its claims are documented on the company’s pages, while efficacy and individual suitability remain matters those pages cannot guarantee. The brand’s broader US collection includes categories such as SPF, lip products, moisturizers and masks, serums and oils, travel sizes, refills, and sets; its collection page is the place to check current offerings: The Outset skincare collection.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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