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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Mert Alas shared a black-and-white photograph of Liam Payne nude on a director-style chair on a Berlin balcony in July 2019. Contemporary reports linked the teaser to Payne’s HUGO underwear campaign, but they do not establish that this exact image appeared in the final campaign.
What the July 2019 photograph showed
The image showed Payne nude, seated on a director-style chair on a balcony in Berlin. PerthNow described the photograph as black and white and reproduced Alas’s Instagram caption: “Get of my chair @liampayne #berlin #comingsoon.” The wording, including “Get,” is as reported by the outlet.
PerthNow’s 11 July 2019 report connected the image to Payne’s HUGO campaign. Las Estrellas, reporting a day earlier, also described Alas sharing the image and compared its chair pose with an earlier photograph of Kate Moss.
How the image relates to the HUGO campaign
The balcony photograph was a teaser associated in contemporaneous coverage with Payne’s HUGO underwear campaign. That association should not be mistaken for proof that the nude image itself was used as a finished retail advertisement.
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In a November 2019 interview, British GQ discussed Payne’s HUGO underwear campaign and identified Mert Alas and Marcus Piggott as the photographers for the wider campaign shoot. The article characterized it as Payne’s first nude shoot. It does not, on the available evidence, establish that the balcony teaser appeared in the final campaign imagery. Read the British GQ interview.
Why outlets mentioned Kate Moss
Reports drew a visual comparison between Payne’s seated pose and an earlier Mert Alas photograph of Kate Moss. Las Estrellas presented the resemblance as a recreation, while PerthNow also noted the comparison. These reports document how the image was interpreted; they do not confirm that Payne or Alas intended the pose as a deliberate recreation.
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What is known about the campaign’s impact
The cited coverage provides no independently verified sales, audience-reach, or comparable performance statistic for the campaign. Social-media reactions or engagement should not be treated as evidence of commercial results.
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