In 2024, surveys painted a mixed but revealing picture: online dating was familiar to many U.S. adults, friendships remained a prominent way couples met in one study, and respondents reported both relationship pressures and changing dating priorities. These findings come from different countries, samples and field dates—not one universal survey—so they are best read as snapshots of particular groups, not a single verdict on how everyone dated.
How common was online dating in the United States?
In SSRS’s survey of 2,011 U.S. adults aged 18 or older, 37% said they had used a dating site or app at some point, while 7% were current users. Fieldwork took place January 5–7 and 19–21, 2024. SSRS reported a margin of error of ±2.5 percentage points for all respondents at the 95% confidence level. These figures distinguish having ever tried online dating from using it at the time of the survey. Read SSRS’s findings.
Among respondents who had ever used a dating site or app, 42% said they had at some point been in a committed relationship with someone they met there. That is a reported experience among past users; it does not mean that 42% of all relationships began online.
Did people think online relationships worked—and were safe?
SSRS asked U.S. adults about their beliefs, not about independently measured relationship outcomes. A majority, 61%, thought relationships begun through dating sites or apps were generally just as successful as those begun in person. Another 34% thought they were less successful, and 4% thought they were more successful.
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Views of in-person meeting safety were more divided. Overall, 61% considered meeting someone first encountered on an app or site generally safe, including 5% who said very safe; 39% considered it not too or not at all safe. Women were more likely than men to describe such a meeting as not too or not at all safe: 48% compared with 30%. These are perceptions, not incident rates or assurances about any individual meeting.
Where did couples say they met?
The Knot’s 2024 Relationship & Intimacy Study surveyed more than 1,000 people who were dating, partnered or married. In that respondent group, 62% said they found their match through a friend or friends in common, and 47% said they had met a partner online in the past. The figures describe the study’s respondents and are not mutually exclusive: someone could have met a past partner online and found another match through friends.
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For respondents in serious relationships, online dating apps and sites were the second most popular way of meeting their current partner; school and work each accounted for 14%. The Knot’s results should not be directly compared with SSRS’s U.S.-adult survey as though both used the same sample or measured the same thing. See The Knot study.
What pressures and support did an Australian survey identify?
Relationships Australia’s nationally representative Relationship Indicators 2024 survey found that 27% of Australian respondents said cost of living was a pressure on their relationship. It also reported that 13% had sought professional help for relationship issues, compared with 6% in 2022. The increase is a change in reported help-seeking, not evidence by itself of why people sought help.
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The organization’s summary also describes a shift since 2022: fewer respondents agreed that their relationship was good or full, sturdy, or enjoyable, while more described it as fragile, discouraging, or lonely. The summary associates strong, reliable relationships with subjective wellbeing, lower loneliness and mental health; it does not establish that relationship quality caused those outcomes. Read the Relationships Australia summary.
What dating priorities appeared in platform surveys?
Dating services reported trends among their own members. Those surveys can offer a view of what particular users said, but they do not represent all singles or national populations.
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Bumble members: age, intimacy and pace
Bumble’s outlook for 2024 drew on an internal poll of 26,849 Bumble members across 20 or more countries, fielded September 21–26, 2023. In that poll, 63% said age was not a defining factor when dating; 32% said emotional intimacy was more important than sex; 55% felt pressure to keep improving themselves; and 31% said they were actively slow dating. These are responses from Bumble members polled before 2024, not measurements of all daters. Read Bumble’s trend report.
Hinge’s Gen Z daters: wanting love, fearing rejection
Hinge published its first Gen Z D.A.T.E. report on February 6, 2024, using surveys conducted in August 2023 with more than 15,000 Hinge users worldwide, alongside expert advice and testimonials. Hinge reported that 90% of its Gen Z daters wanted to find love. At the same time, 56% said fear of rejection had stopped them pursuing a potential relationship, and 57% said they had held back from telling someone how they felt because they feared it would be a turn-off. These figures describe Gen Z Hinge users, not all Gen Z adults. Read Hinge’s report.
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What do marriage and dating figures add to the picture?
A 2024 Pew Research Center roundup offers two broader U.S. context points drawn from earlier data. In an April 2023 survey, 23% of respondents considered marriage essential to a fulfilling life. Separately, analysis of U.S. Census Bureau data found that one quarter of U.S. 40-year-olds had never married as of 2021. These figures concern views about marriage and marital history, respectively; neither measures dating behavior in 2024. See Pew’s roundup.
Quick Recap
How to read these findings together
- Keep the populations distinct. SSRS surveyed U.S. adults; Relationships Australia reported Australian respondents; The Knot surveyed dating, partnered and married people; Bumble and Hinge polled their members.
- Separate experiences from opinions. Having met a partner online is a reported experience; judging online relationships as successful or meeting an online acquaintance as safe is a perception.
- Check the time period. Several reports published as 2024 outlooks rely on surveys fielded in 2023. Pew’s marriage figures also draw on a 2023 opinion survey and 2021 Census data.
- Do not treat the studies as an app ranking. They do not provide an apples-to-apples comparison of dating services’ effectiveness.
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