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For Mother’s Day 2025, U.S. consumers were expected to spend $34.1 billion, with people planning to celebrate budgeting an average of $259.04 for gifts and celebrations. The National Retail Federation (NRF) and Prosper Insights & Analytics reported those figures in April 2025; they are survey expectations, not audited final sales. Flowers, greeting cards and outings such as dinner or brunch were the most commonly planned gifts.
What the 2025 U.S. Mother’s Day survey found
NRF and Prosper Insights & Analytics reported that 84% of U.S. adults were expected to celebrate Mother’s Day in 2025. Mothers or stepmothers were the most common recipients, followed by wives and daughters. These figures describe U.S. adults’ reported plans, not final participation or sales. NRF’s April 28, 2025 release contains the survey details.
| Measure | 2025 survey finding |
|---|---|
| Expected U.S. total spending | $34.1 billion |
| Average planned spend per celebrant on gifts and celebrations | $259.04 |
| U.S. adults expected to celebrate | 84% |
| Respondents planning to buy flowers | 74% |
| Respondents planning to buy greeting cards | 73% |
| Respondents planning a special outing, such as dinner or brunch | 61% |
The planned-spending estimate was higher than NRF’s 2024 expectation of $33.5 billion and lower than the $35.7 billion record it reported for 2023. These are comparisons among survey estimates, not a comparison of audited final spending.
Where the estimated spending was expected to go
NRF estimated $6.8 billion in jewelry spending, $6.3 billion on special outings, $3.5 billion on gift cards, $3.2 billion on flowers and $1.1 billion on greeting cards. These category amounts are survey estimates, not final audited totals. The large jewelry and outing estimates reflect spending totals across shoppers; they do not mean those options are right for every recipient.
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What should you get for Mother’s Day?
Start with what the person receiving the gift enjoys, then weigh your budget, whether she prefers an object or time together, and how much time you have to arrange delivery or a booking. NRF found that 48% of respondents considered finding a unique or different gift most important, while 42% prioritized a gift that creates a special memory. Those preferences can guide your choice, but they do not point to one universally suitable present.
- For a personal message: A greeting card gives you space to say something specific about the person or your relationship. A sincere note can be the main gift or accompany another one.
- For someone who enjoys flowers: Flowers were the most commonly planned purchase in the survey. Check delivery or pickup timing and choose them because the recipient likes them, not just because they are a familiar tradition.
- For a lasting keepsake: Jewelry may suit someone who wears and values it. Set a budget first; the survey’s category estimate does not establish what any particular piece should cost.
- For shared time: Dinner or brunch can work well for someone who would rather spend time together than receive an object. Consider her schedule and preferences before making a reservation.
- For flexibility: A gift card lets the recipient choose what to buy or do. It may be useful when you know her interests but are unsure which specific item she wants.
NRF Vice President of Industry and Consumer Insights Katherine Cullen said, “Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.” The comment accompanied the April 2025 survey release; it describes the broader consumer pattern, not an individual gift recommendation.
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What date was Mother’s Day 2025?
The verified spending figures here concern the United States, but the available sources do not establish an authoritative date for Mother’s Day 2025 across countries. The holiday’s date varies by country, so a U.S. consumer-spending survey cannot answer the date question for an international audience. Check an authoritative calendar for the country in question.
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How to read the spending figures
- They are plans, not receipts: The $34.1 billion total and category figures are expectations from a survey released in April 2025, not confirmed final sales.
- The average is not a recommended budget: The $259.04 figure is the reported average planned spend among U.S. celebrants across gifts and celebrations. It is not a required amount or a per-gift price.
- Category percentages describe intended purchases: The reported 74% for flowers, 73% for cards and 61% for outings refer to respondents’ plans. They do not show that recipients preferred those gifts.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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