Meghan Markle returned to Instagram on January 1, 2025, posting a black-and-white video to her personal account, @meghan. The clip shows her running toward the water and writing “2025” in the sand. News reports attributed the filming to Prince Harry and placed it on a beach near the couple’s home in Montecito, California.
What Meghan’s first post showed
The New Year’s Day video is a short, black-and-white beach scene filmed on an overcast day. Meghan, dressed in white, runs toward the water before writing “2025” in the sand. The Associated Press confirmed the account belonged to the Duchess of Sussex and reported the post date.
What is known about who filmed it
Coverage attributed the camera work to Prince Harry, but the detail was reported rather than established through a production credit. ABC News said it understood Harry filmed the video; Sky News attributed the information to a spokesperson for the Duke and Duchess of Sussex. Both accounts placed the filming on a beach near the couple’s Montecito home.
Why the return drew attention
Meghan had shut down her personal social accounts before marrying Harry in 2018. Before that, she maintained an Instagram account and published the lifestyle blog The Tig. She and Harry initially appeared on the joint @KensingtonRoyal account, then launched @SussexRoyal about a year after their wedding. The couple discontinued that account in 2020 around the time they stepped back from senior royal roles.
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In a 2022 interview with New York Magazine’s The Cut, Meghan said, “Do you want to know a secret? I’m getting back … on Instagram.” The Associated Press later reproduced the line, including the ellipsis.
What the account was expected to share
A spokesperson told Sky News that the account would share updates about Meghan’s work and personal life. The spokesperson also described her aim as promoting safer, positive online experiences. Those were the spokesperson’s stated intentions for the account, not a demonstrated outcome.
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Follower counts and settings reported in January 2025
Follower totals changed across reports published at different times; they are historical snapshots, not current figures or a precise growth series.
| Report | Reported figure or setting |
|---|---|
| Associated Press, January 1, 2025 | More than 200,000 followers |
| Sky News, January 2025 | Nearly 700,000 followers in less than 20 hours |
| Vanity Fair, January 2, 2025 | 812,000 followers at press time; comments were off and the full follower list was hidden |
Vanity Fair also reported that Meghan’s pre-royal personal account had roughly 3 million followers and that @SussexRoyal reached 4.3 million in about a week. Those are the magazine’s reported figures, not independently examined totals.
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