Margot Robbie is an ambassador for CHANEL N°5, the house’s official campaign page confirms. The campaign film, directed by Luca Guadagnino, casts her alongside Jacob Elordi in a story of a missed rendezvous. The comparison with Nicole Kidman is grounded in a documented “new face” appointment; Marilyn Monroe belongs to N°5’s campaign legacy, but the available sources do not establish an equivalent formal appointment for her.
Robbie’s role in the N°5 campaign
CHANEL identifies Robbie as an ambassador for N°5 on its official campaign page. PerthNow reported the appointment on 13 September 2024. The outlet also reported that Robbie had been a Chanel brand ambassador since 2018; that detail is PerthNow’s reporting, rather than a claim confirmed by the campaign page.
The film is directed by Luca Guadagnino, with Karim Sadli credited as photographer. According to PerthNow, the story pairs Robbie with fellow Australian actor Jacob Elordi: she prepares for a date, the two miss each other, and she dives into the ocean. Robbie’s comments about the director, as reproduced by PerthNow from WWD, describe his ability to create “that sensual mood in a very cinematic way.”
How the campaign looks back to N°5 history
CHANEL says Robbie wears a bespoke red suit that references the suit Carole Bouquet wore in Ridley Scott’s 1986 N°5 film. The detail connects the new campaign to the house’s earlier advertising rather than presenting Robbie as the sole successor to one former face.
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Nicole Kidman: a documented “new face” appointment
On 25 October 2003, British Vogue reported that Kidman was the new face of Chanel No. 5, with a television commercial and print campaign planned for autumn 2004. The report reproduced the house’s explanation that Kidman represented “a unique standard of elegance” and the “spirit and modernity of Chanel.” That makes her appointment a clearly documented historical comparison with Robbie’s current ambassador role.
Marilyn Monroe: part of the campaign legacy
A CHANEL-issued 2012 press release included Monroe among the figures whose footsteps Brad Pitt followed as a face of N°5. That supports describing Monroe as part of the fragrance’s advertising history. The consulted sources do not document a formal ambassador appointment for Monroe equivalent to the explicit appointments reported for Kidman and Robbie, so the roles should not be treated as interchangeable.
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What the campaign says about the fragrance
The product at the center of the campaign is CHANEL N°5. The house describes the fragrance as a floral bouquet of rose and jasmine elevated by aldehydes; this is CHANEL’s own product description, not an independent scent assessment. The campaign page also attributes this observation to CHANEL In-House Perfumer Creator Olivier Polge: “You can see when someone is wearing a CHANEL fragrance.”
Robbie has described N°5 as familiar and iconic. PerthNow, attributing the comments to WWD, quotes her saying: “I’ve just always known about Chanel No.5… It’s iconic and an iconic brand.” The campaign materials establish Robbie as an ambassador for the fragrance, but do not announce a Robbie-specific bottle or limited edition.
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- Chanel No. 5 2 Piece Set for Women
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At a glance: the people and their documented connection to N°5
| Figure | What the sources establish | Campaign detail |
|---|---|---|
| Margot Robbie | CHANEL identifies her as a N°5 ambassador; appointment reported by PerthNow on 13 September 2024. | Campaign film directed by Luca Guadagnino; Karim Sadli credited as photographer. |
| Nicole Kidman | British Vogue reported on 25 October 2003 that she was the new face of Chanel No. 5. | Television commercial and print campaign planned for autumn 2004. |
| Marilyn Monroe | A CHANEL-issued 2012 press release includes her in a retrospective list of N°5 figures; the consulted sources do not establish a comparable formal ambassador appointment. | Included in the fragrance’s broader campaign legacy. |
Sources
- CHANEL: N°5 campaign and product page
- PerthNow: Margot Robbie is the new face of Chanel No. 5
- British Vogue: Nicole Kidman named the new face of Chanel No. 5
- CHANEL Pressroom: 2012 release on Brad Pitt and N°5
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