On the U.S. version of Love Is Blind, production has offered engaged contestants a selection of rings to choose from. Using one is optional, and the supplier reported for seasons 2–4 was Bridal Rings Company—not a confirmed supplier for every season or international edition.
How contestants choose their rings
Creator Chris Coelen described the process in a 2020 interview with Entertainment Tonight: once contestants decided to get engaged, they were given a couple of choices if they wanted to accept production’s offer. They were still at the production facility and could not go to a shop at that point, he said. Coelen was describing the first season; he did not name a jeweler.
There is also direct on-camera evidence from season 4: Netflix Tudum published a feature showing the men selecting rings. That confirms contestants chose rings that season, but the feature does not identify the jeweler or explain who paid. Watch the season 4 selection feature on Netflix Tudum.
Who supplied the rings?
Distractify reported that Bridal Rings Company partnered with Netflix for seasons 2, 3, and 4. The company said contestants could select from an assortment of rings or request custom designs. That reporting establishes a supplier connection for those seasons only; it does not show that the company supplied season 1, later seasons, or versions made outside the U.S.
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Do contestants have to use a production ring?
No. Coelen described the production selection as an option, not a requirement. Most cast members reportedly do not arrive with their own rings, according to a 2026 Cosmopolitan report attributing the point to Coelen, but exceptions exist. Season 2 contestant Kyle Abrams reportedly proposed with his mother’s ring. The show’s ring arrangements therefore do not mean every contestant chooses from production’s selection.
Who pays, and can contestants keep the ring after a breakup?
In 2023, TV Insider quoted a Netflix representative saying: “Whatever they choose, we pay for. Whatever we pay for, they keep, regardless of engagement ending.” This is a representative’s statement as reported by the outlet, not a published contract term or confirmation of a universal policy across every season.
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What is not established
- A current ring supplier for the show.
- Specific ring models, stones, or prices used on the series.
- A single supplier or identical ring policy across all seasons and international editions.
The available reporting supports a more limited answer: U.S. production has offered choices, at least one contestant has used a personal family ring, and Bridal Rings Company was reported as a partner for seasons 2–4.
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