LEGO’s first Bluey sets went on sale June 1, 2025—not an upcoming shelf date. The six-product launch mixed DUPLO sets for ages 2+ and 3+ with LEGO builds for ages 4+, covering the Heeler family home, a beach trip, a playground, and a tea party. LEGO later announced a separate four-set expansion for June 1, 2026.
What was in LEGO’s first Bluey range?
LEGO announced six initial products, spanning DUPLO and its 4+ building sets. The launch-era prices below are the figures LEGO listed in its announcement for Europe, the United States, and the United Kingdom; they are not current price quotes. LEGO’s announcement said the first range would be sold through select global retailers and LEGO-branded channels from June 1, 2025.
| Set | Age | Pieces | Launch-era price | Theme and play features |
|---|---|---|---|---|
| DUPLO Ice Cream Trip with Bluey (10458) | 2+ | 22 | €29.99 / $29.99 / £24.99 | Ice cream stand and pretend trip. |
| DUPLO Bluey’s Family House with Memory Game (10459) | 3+ | 83 | €69.99 / $69.99 / £59.99 | Heeler family home and two memory-game activities. |
| Bluey’s Family House (11203) | 4+ | 382 | €69.99 / $69.99 / £59.99 | Modular house with Bluey, Bingo, Chilli, and Bandit minifigures; details include muddy pizza, keep-uppy balloon, pavlova, and long dog. |
| Bluey’s Beach & Family Car Trip (11202) | 4+ | 133 | €29.99 / $29.99 / £24.99 | Beach play and a Heeler family car sized for the three included figures. |
| Playground Fun with Bluey and Chloe (11201) | 4+ | 104 | €19.99 / $19.99 / £17.99 | Slide, jungle gym, rotating pelican ride, and pink seesaw. |
| Bluey Tea Party (30687) | 4+ | 33 | Not stated in LEGO’s cited announcement | Small tea-party build with Bluey and Chattermax. |
How do the sets differ by age and play style?
DUPLO for younger builders
The two DUPLO products are aimed at ages 2+ and 3+. One centers on an ice cream stand and a pretend outing; the other combines the family house with two memory-game activities. LEGO’s descriptions identify their formats and features, but do not establish that one is developmentally better than another.
LEGO sets for ages 4+
The four age-4+ products offer different scenarios: a larger modular version of the Heeler home, a beach and car trip, a playground, and a compact tea party. The Family House has the largest listed piece count at 382, while the playground set has 104 and the beach-and-car set has 133. These counts describe the sets, not how long they take to build or how much play a child will get from them.
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- Toys for Kids with Realistic Home Design: The large Bluey house playset opens to 4 detailed rooms - living room, kitchen, bedroom & bath plus a fold-down pretend play house patio; molded details and openable doors, kids can enjoy storytelling play
- BBQ & Outdoor Fun: Bandit’s BBQ Bluey playset brings the fun outside! Help set the picnic table in this toy house for kids with toy sausages and salad and additionally engage in family scenes, enjoying sunny backyard play with Bluey and her family
- Inspires Imaginative Play: This Bluey playhouse mega bundle home is for preschoolers! These Bluey family house sets support fine motor development, storytelling, and bonding to create open-ended roleplay adventures inspired by this Bluey play house
- Full Family Included: Recreate Bluey’s best moments in a Bluey doll house with all characters like Bluey, Bingo, Bandit, and Chilli; each figurine in this Bluey toy set has poseable arms & torso, bringing the Heeler family to life
- Removable Furniture Pieces: The Bluey doll house family includes 13+ accessories like beds, sofas, rugs, fridge, and more; kids can rearrange the toy house for toddlers 3-5 for creative roleplay as they explore Bluey’s everyday adventures
What did LEGO say about Bluey’s popularity?
In its January 2025 partnership announcement, LEGO called Bluey the most-watched series globally on Disney+ in 2024. The same announcement reported more than 50.5 billion minutes watched in the United States through November 2024, attributing that historical figure to BBC Studios Global Insight BARB/TechEdge/AdvantEdge. Neither statistic should be read as a current ranking or current viewing total.
What came after the first release?
The official Bluey site later announced four additional LEGO sets scheduled for June 1, 2026. Its announcement describes a brick-built Bluey family set for ages 5+ with all four Heeler family members and accessories, as well as a DUPLO Bluey Pizza Girls set for ages 2+. The four-set expansion spans ages 2–5+. This is a later release announcement, separate from the six-product first range launched in 2025.
Rank #2
- Place the Heeler Family Car at their house, then press the chimney to roll down into town
- Take the side route or swing past the Terriers to travel down to the beach or Bluey's school
- Open the window, spin the flower and discover lots of show details that little fans will love
- Press Bluey or drive over four SmartPoint track locations to hear phrases, songs and sounds from the show
- Intended for ages 1.5+ years; requires 2 AAA batteries; batteries included for demo purposes only; new batteries recommended for regular use
Are the original sets still available?
The launch announcements establish the original shelf date and launch-era prices, not present-day stock or pricing. Availability and price can vary by retailer and region; check LEGO’s regional store or the retailer before buying.
Quick Recap
Best Value
- Fold for Easy Storage: This toddler play house folds easily for cleanup and storage; made with safe, durable materials for children ages 3 and up. A magical Bluey kids toys gift set for preschoolers who will love adventures with Bluey, Bingo & others
- Ultimate Bluey Playhouse: Recreate favorite episodes with the XL Bluey lights and sounds doll house! Standing 17" tall and 30" wide, this exclusive house toy opens to reveal three fun levels: bedrooms, kitchen, dining room, bathroom, and living room
- Fan-Favorite Characters: Bluey toy house includes 2.5" and 3" articulated Bluey, Bingo, Nana and Chattermax figures, perfect for small hands; each kids play house playset figure features moving arms and body for kids to roleplay scenes from the show
- Interactive Play Features: Press the Octopus in the kids dollhouse playset room to unlock 50+ phrases, sounds, and lights! The interactive dancefloor spins using a lever so kids can recreate Bluey’s iconic opening dance scene for immersive fun
- Show-Accurate Details: Includes iconic Bluey doll house playset accessories like Bob Bilby, Floppy, Bartleby, Octopus with grabber, tea set & camera; this fully furnished toy playhouse features matching show room decor to spark creative storytelling
Rank #4
- Escalator Action: Ride between levels using the Bluey kids toys with a real moving escalator, perfect for characters to shop, dine & explore; kids pretend play sets boost storytelling as they recreate show scenes or dream up unique supermarket tales
- Imaginative Play: Made for kids ages 3+, the playsets for toddlers 3-5 is compatible with all Bluey figures and helps build imagination and motor skills; Bluey toys for boys and girls includes warning for small parts, requires 3 AAA batteries
- Kids Pretend Play Sets: Explore over 3 interactive levels of supermarket playset toys with rooftop café, shelves, & more! This Bluey playset includes the exclusive Bingo & Bluey figures set & 15+ pieces for endless adventures from the “Kids” episode
- Real Store Sounds: The interactive Bluey play set brings the market to life with 24 sound effects; kids will love beeping registers and real store ambiance, with fun enhanced by their favorite Bluey figurines. Handset not a working microphone
- Complete Set: This all-in-one toy playset includes 2 figures, 14 accessories, shopping carts, chip and sticker sheets, paper pieces, and more! decorate your own kids store play set, fuel creativity and discover new ways to play every time you visit
Rank #3
- Articulated Bluey Toddler Toys: Designed with movable arms and legs, these toddler figurines feature intricate details & robust construction, allowing for countless hours of dynamic play; our Bluey action figures are ideal kid toys for ages 3 & above
- Portable Play: This Bluey figurines set comes with a perfect size that easily fits in bags, backpacks, or small toddler hands; these Bluey action figure toys for kids can be carried anywhere, making them ideal for on-the-go fun
- Immersive Design: Our Bluey figures set comes with Bluey, Bingo, mum Chilli, and dad Bandit figurine toys; these animal figure toys are perfect for encouraging immersive, action-packed pretend-play by dressing up the characters with fun accessories
- Thoughtful Gift: Be it birthdays, holidays, or casual surprises, these figurines for toddlers make a heartwarming gift choice; collect all the Bluey family figures designed to inspire emotional development through everyday moments
- Bluey Family Pack: Bring home the fun of Bluey to recreate memorable moments from the show with our toddler figurine toys; this Bluey toy set includes four Bluey and family character toddler figurines ready for every playtime adventure
