TikTok disabled Liv Schmidt’s account in September 2024 after The Wall Street Journal sought comment about her weight- and food-related videos. The company said the account violated its Community Guidelines but did not identify a particular post or rule. That explanation establishes TikTok’s stated reason for its platform action—not a court finding, regulatory decision, or clinical diagnosis.
What happened to Liv Schmidt’s TikTok account?
Schmidt, then 22, posted videos about staying thin and what she ate, alongside weight-related topics described in coverage as “how to avoid the Freshman 15” and “how to stop emotional eating at your 9-5 job.” The Wall Street Journal reported that she was not trained as a health or fitness expert. After the newspaper sought comment, TikTok disabled her account and told the Journal it had found Community Guidelines violations. The company declined to say which content or specific rule prompted the action. The Wall Street Journal’s September 2024 report and The Independent’s coverage describe the removal and Schmidt’s response.
Reports gave different follower snapshots before the removal: Teen Vogue said Schmidt had more than 650,000 followers, while the Journal reported more than 670,000. These are separate estimates from 2024, not a single verified count. Neither establishes how many followers she has now.
What did Schmidt say about the videos?
Schmidt said she felt misunderstood and was trying to build a genuine community. In comments reported by the Journal, she said, “Weight is a touchy topic, but that’s what the viewers want.” The Independent also quoted her describing the pressure created by thinness-focused peer norms: “If you look around and every single person around you is blonde and skinny, you’re gonna definitely feel more peer pressure to fit into that stereotype.” Those statements convey her account of her intent and experience; they do not establish how viewers were affected or why TikTok removed the account.
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Why did the content draw concern?
The concern was not simply that the videos discussed food or weight. Critics objected to content that centers thinness, offers weight-loss tips, or presents one person’s eating routine as a model for others. Teen Vogue described TikTok’s rules as prohibiting promotion of disordered eating and dangerous weight-loss behaviors, while noting that the platform did not specify why Schmidt’s account was banned. The general policy context should not be mistaken for a confirmed explanation of the individual account decision.
In June 2025, Healthline reported on TikTok blocking search results for #SkinnyTok after the trend became associated with unhealthy weight-loss content. Its coverage also said Schmidt had resurfaced under a new username after the 2024 ban; that report does not establish her account status in October 2026. Healthline quoted registered dietitian Emily Van Eck warning that “Glorifying thinness as a marker of morality, health, or discipline is harmful to physical, emotional, and mental health.” Therapist Lindsie Meek said “What I eat in a day” videos can suggest that everyone has the same nutritional needs. These are expert concerns about the format and trend, not medical assessments of Schmidt or proof that every individual video has the same effect. Healthline’s June 2025 report provides that later context.
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What is known—and not known—about the ban?
- Known: TikTok said the account was removed for Community Guidelines violations, and the account was disabled after the Journal sought comment.
- Not specified: TikTok did not identify a particular video, the rule it considered violated, or a detailed enforcement rationale in the cited reporting.
- Not established by the removal: The action is not a legal or regulatory ruling and does not amount to a clinical diagnosis of Schmidt.
- Not established as current: The cited reporting does not verify Schmidt’s TikTok account, follower count, storefront, or offerings in October 2026.
Schmidt’s account of her intentions, critics’ concerns about thinness-centered advice, and TikTok’s stated policy basis are distinct perspectives. Keeping them separate avoids treating a platform decision as proof of a broader claim about the creator or her audience.
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