Lil Nas X was not announcing a literal pregnancy. In September 2021, he used pregnancy imagery as a playful way to present MONTERO, his debut album, as his “baby.” He announced the album for September 17, 2021, and the campaign turned that metaphor into a photoshoot and a series of social posts.
What Lil Nas X’s pregnancy announcement meant
On September 2, 2021, V Magazine reported that Lil Nas X had shared pregnancy-themed portraits to promote MONTERO. The photos showed him in white, surrounded by white roses, with a baby bump. His caption played the announcement straight for comic effect: “SURPRISE! I can’t believe I’m finally announcing this. My little bundle of joy MONTERO is due September 17, 2021.”
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“Due” referred to the album’s announced release date, not a child’s birth. Contemporary coverage said MONTERO would arrive on streaming platforms that day; this was a pre-release announcement from 2021, not a statement about current availability.
How the album shoot idea began
In an interview with PEOPLE, as recounted by Hypebeast, Lil Nas X connected the idea to hearing Megan Thee Stallion’s verse on “Dolla Sign Slime.” He said he called his stylist, who joked that his album was his baby and suggested a pregnancy shoot. He recalled replying, “You know what? That’s actually brilliant.” The account makes the concept an intentional promotional gag built around the album-as-baby metaphor.
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Why the posts included pregnant-man emojis
Lil Nas X also used pregnant-man emojis in social posts announcing the album date. Them reported that the posts visually echoed Drake’s use of pregnant-woman emojis while promoting Certified Lover Boy. That is a playful parallel between two album campaigns; it is not the stated origin of the photoshoot, which Lil Nas X traced to the song verse and his stylist’s joke.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What was announced about MONTERO
In its pre-release coverage, Hypebeast described MONTERO as a 15-track album and named collaborations with Doja Cat, Megan Thee Stallion, Elton John, Miley Cyrus, and Jack Harlow. These were reported details ahead of the September 17, 2021 release, not a guide to every later edition or its current platform listings.
The album-era promotion also overlapped with other public-facing projects, but they should not be conflated. For example, Pride covered a separate Uber Eats campaign featuring Lil Nas X and Elton John, and noted their collaboration on “One of Me.” That coverage does not establish that the pregnancy photoshoot was an Uber Eats advertisement.
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