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What is known about Hart’s DraftKings deal?
The partnership began in 2022, according to The Drum. By August 2023, Hart had appeared in advertising for DraftKings’ Reignmakers Football and in a Super Bowl LVII ad. He also appeared alongside Ryan Fitzpatrick in a promotion for the new NFL season.
Marketing Brew reported that DraftKings planned to keep Hart in its marketing materials at least through the upcoming season. Sherman declined to disclose the contract’s financial terms in that interview. The reporting confirms continued campaign work, not a specific fee or whether any agreement was paid annually, per campaign, or as a total contract amount.
Has DraftKings disclosed his compensation since then?
DraftKings announced a digital campaign featuring Hart and Nick Jonas in September 2026, promoting responsible engagement. The announcement confirms Hart was still appearing in DraftKings marketing, but it gives no compensation figure or contract term: DraftKings’ campaign announcement.
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The company also described its “Take Your Game Anywhere” campaign with Hart and Jonas as a cross-country road trip distributed on television, digital, and social platforms. That campaign description likewise does not state what Hart was paid: DraftKings’ campaign description.
Why did DraftKings choose Kevin Hart?
DraftKings’ stated rationale was that Hart’s humor and straightforward delivery could help explain its products and promotions. In an interview reported by Marketing Brew on August 14, 2023, Sherman said his “comedic tone [and] ability to talk in a really simple way about our offerings” helped explain what DraftKings ran. She also said: “We had an outstanding [NFL] season last year, and we know that having a consistent brand voice is important. His humor really helps bring our brand message and our offering to life.”
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Those comments explain the marketing fit, not the value of Hart’s contract. The interview did not establish a payment amount.
Does the $866 million gambling-ad figure reveal Hart’s fee?
No. Marketing Brew reported that MediaRadar estimated gambling advertisers spent close to $866 million in 2022, up 40% year over year. That is an industry-wide advertising estimate; it is not DraftKings’ spend and says nothing about Hart’s individual compensation.
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Likewise, the $5-for-$200 betting promotion mentioned in The Drum’s coverage was a customer offer, not money paid to Hart. An offer’s advertised value should not be mistaken for an endorser’s fee.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What would be needed to verify a specific figure?
A credible fee estimate would need to identify whether it refers to a yearly payment or the full contract, the deal’s duration, and what work and usage rights it covers. It should also be attributed to a named source or reliable reporting rather than an unsupported online claim. The sources cited here establish campaign activity but do not provide those compensation details.
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DraftKings’ TV-ad listing featuring Hart can corroborate that a spot existed, but an ad listing does not disclose what the performer was paid: iSpot’s DraftKings ad listing.
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