Gigi Hadid appeared in Victoria’s Secret’s “Escape to Summer 2024” campaign, a swimwear and cover-up launch featuring Emily Ratajkowski, Tina Kunakey and Paloma Elsesser. The brand’s campaign page credits photographer Mikael Jansson and frames the collection around styles inspired by the 1990s and early 2000s.
Which Victoria’s Secret swim campaign featured Gigi Hadid?
It was Victoria’s Secret’s “Escape to Summer 2024”. The brand’s campaign page names Hadid, Emily Ratajkowski, Tina Kunakey and Paloma Elsesser as its talent. The collection included swimwear and cover-ups, with related silhouettes such as corset tops.
The campaign’s visual direction drew on classic 1990s and early-2000s styles, according to Victoria’s Secret. That description refers to the collection’s styling, not a statement from Hadid.
Who created the campaign?
Victoria’s Secret’s campaign credits list Mikael Jansson as photographer, Emmanuelle Alt as stylist, Shay Ashual for hair and Mark Carrasquillo for makeup. These are the credited roles on the official “Escape to Summer 2024” page.
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What swimwear appeared in the campaign collection?
The campaign gallery features bikinis, cover-ups and one-piece swimsuits. Listed examples include a VS Archives Swim Sexy Tee High-Neck Push-Up Bikini Top, a Strappy Bandeau Bikini Top, a Macrame Fringe Monokini One-Piece Swimsuit and a Strappy High-Neck One-Piece Swimsuit.
The gallery establishes that these styles were part of the collection; it does not, by itself, identify which specific listed suit Hadid wears in each image. The brand’s separate April 17, 2024 Archives Swim editorial discusses vintage inspiration, including crochet, macramé and fringe. Senior swimwear designer Alanna Kendall said of that Archives Swim design effort: “We wanted to tap into the true essence of the brand by reintroducing pieces that really capture an emotional connection to the customer.” That quotation is about the separate editorial, not a comment on Hadid or her campaign.
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How this campaign differs from Hadid’s other Victoria’s Secret work
Hadid was also named in Victoria’s Secret’s September 2024 VSX campaign announcement. That was a performance-apparel campaign for items such as sports bras and leggings, not the “Escape to Summer” swim launch.
Later swim launches should not be mistaken for Hadid’s 2024 campaign. Victoria’s Secret’s 2025 Summer Escape archive names different talent for its April, June and July entries, including Devyn Garcia and Grace Elizabeth in the cited June and July launches. Its July 9, 2025 entry gives a historical listed price range of $39.95–$99.95 and sizes XS–XXL, 32A–38DD; the June 4 Surf Scuba entry lists $39.95–$79.95 and XS–XXL. Those are dated product listings, not current availability or details of Hadid’s campaign.
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What is confirmed—and what is not
- Confirmed: the campaign title, named talent, creative credits, collection framing and gallery products are listed by Victoria’s Secret on its official 2024 campaign page.
- Not established by that page: which exact listed garment Hadid wears in each image.
- No campaign-specific quote: the official page does not include a verbatim statement from Hadid or a named campaign-team member.
- No performance figures: the official campaign sources cited here do not report audience figures, sales results or other campaign-performance statistics.
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