For U.S. subscribers, the latest Disney+ and Hulu price changes took effect for new customers on September 23, 2026. Existing subscribers are scheduled to see the increase in a billing cycle on or after October 21, 2026. The ad-supported Disney+ and Hulu plans each rise by 50 cents a month, while their ad-free plans each rise by $2.50.
When does the Disney+ price increase start?
New U.S. subscribers pay the updated prices from September 23, 2026. If you subscribed before that date, Disney says the new rate will appear in a billing cycle on or after October 21. The precise charge date depends on your billing cycle. CBS News reported the effective dates, and Disney’s U.S. Help Center confirms the timing for existing subscribers.
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How much will Disney+ and Hulu cost?
The following U.S. monthly prices and changes were reported by CBS News on September 23, 2026. The listed increases compare each plan’s prior monthly price with its new one.
| Plan | Previous monthly price | New monthly price | Change |
|---|---|---|---|
| Disney+ with ads | $11.99 | $12.49 | +$0.50 |
| Disney+ Premium, ad-free | $18.99 | $21.49 | +$2.50 |
| Hulu with ads | $11.99 | $12.49 | +$0.50 |
| Hulu Premium, ad-free | $18.99 | $21.49 | +$2.50 |
These are standalone subscriptions; bundle rates are different.
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What is the new Disney+ and Hulu bundle price?
The ad-supported Disney+ and Hulu bundle stays at $12.99 per month. The ad-free Disney+ and Hulu Premium bundle rises from $19.99 to $21.99 per month.
How do the ESPN bundles change?
The increase differs by ESPN tier. The Disney+, Hulu, and ESPN Select bundles go up, while the listed ESPN Unlimited bundles remain at their previous prices.
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- A Hulu subscription offers unlimited streaming of today’s hottest shows with next-day air.
- Watch This is Us, Empire, The Voice, plus get exclusive past seasons of Seinfeld, South Park, The Golden Girls, and more. Stream originals like the Emmy Award-winning The Handmaid’s Tale, get new movies all the time, and plenty of stuff for the kids—including every season of Curious George
- Activate on your favorite supported devices to watch wherever you are. Limited Commercials and No Commercials plans available,
- Live TV plan required. Regional restrictions, blackouts and additional terms apply.
- No returns and no refunds on gift cards
| Bundle | Previous monthly price | New monthly price | Change |
|---|---|---|---|
| Disney+, Hulu, ESPN Select with ads | $19.99 | $21.99 | +$2.00 |
| Disney+, Hulu, ESPN Select Premium | $29.99 | $32.99 | +$3.00 |
| Disney+, Hulu, ESPN Unlimited with ads | $35.99 | $35.99 | No change |
| Disney+, Hulu, ESPN Unlimited Premium | $44.99 | $44.99 | No change |
Prices and changes in both tables are the U.S. monthly rates reported by CBS News on September 23, 2026.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Will every subscriber pay these prices?
The figures are for U.S. subscriptions and should not be assumed to apply in other countries. Disney warns that prices can vary when a subscription is billed through a third-party partner, including because of platform limitations and country-specific pricing. Check the price shown by your billing provider if you subscribed through an app store or another partner. Disney’s U.S. pricing page also notes that the listed prices apply to new subscriptions from September 23, 2026.
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- A Hulu subscription offers unlimited streaming of today’s hottest shows with next-day air.
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- Live TV plan required. Regional restrictions, blackouts and additional terms apply.
- No returns and no refunds on gift cards
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- Watch This is Us, Empire, The Voice, plus get exclusive past seasons of Seinfeld, South Park, The Golden Girls, and more. Stream originals like the Emmy Award-winning The Handmaid’s Tale, get new movies all the time, and plenty of stuff for the kids—including every season of Curious George
- Activate on your favorite supported devices to watch wherever you are. Limited Commercials and No Commercials plans available,
- Live TV plan required. Regional restrictions, blackouts and additional terms apply.
- No returns and no refunds on gift cards
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
