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Bianca Andrade investiu R$ 2 milhões no escritório da Boca Rosa Company, inaugurado em 3 de dezembro de 2021 no Jardim Paulista, em São Paulo. O espaço tinha cerca de 180 m² e dez ambientes, incluindo áreas de coworking, camarim e estúdio fotográfico, segundo reportagens da época.
Quanto custou o escritório da Boca Rosa Company?
O investimento anunciado foi de R$ 2 milhões. A Forbes Brasil e a UOL divulgaram o valor na inauguração, em 3 de dezembro de 2021. As reportagens não informaram um custo por metro quadrado nem dados que permitam calcular retorno financeiro atribuível ao espaço.
Como era o espaço e onde ficava?
O escritório foi inaugurado no Jardim Paulista, em São Paulo. A UOL informou que o imóvel tinha 180 m² e dez cômodos; a Forbes também descreveu cerca de 180 m² e dez salas. O projeto de decoração foi atribuído ao Studio Kaju, segundo a Forbes.
Entre os ambientes citados estavam:
- área de coworking;
- camarim;
- estúdio fotográfico.
Andrade explicou à Forbes que a concepção também considerava o trabalho nas redes sociais: “Como eu sou produto da internet e trabalho com redes sociais, cada canto desse lugar foi pensado para sair bem na foto, do chão ao teto”.
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Que atividades o escritório reunia?
Na época da inauguração, a Boca Rosa Company concentrava atividades ligadas à marca e à produção de conteúdo. A linha de maquiagem era feita em parceria com a Payot, os produtos capilares eram produzidos pela Cadiveu, e a empresa também criava conteúdo para outras marcas, de acordo com a Forbes Brasil.
A mesma reportagem atribuiu à linha de maquiagem feita com a Payot faturamento de R$ 120 milhões em 2020. Esse número diz respeito à linha naquele período, não ao escritório nem a um resultado causado pelo investimento imobiliário. Andrade também afirmou que a conexão da equipe era importante para o trabalho: “Quando o time está alinhado e conectado, isso humaniza e gera melhores resultados.”
Rank #2
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O que foi anunciado como plano, e o que mudou depois?
Eventos, café-bar, loja conceito e a possibilidade de monetizar o coworking e o estúdio foram mencionados como ideias ou planos para o espaço. As reportagens não confirmam que essas iniciativas tenham sido implantadas; portanto, não devem ser tratadas como serviços em funcionamento.
Em junho de 2024, a Forbes noticiou que a Boca Rosa lançava uma marca de maquiagem própria após cinco anos de parceria com a Payot. A matéria informou R$ 30 milhões como investimento declarado no desenvolvimento da nova marca. Também relatou metas de vendas de R$ 30 milhões entre junho e julho e de R$ 120 milhões no semestre — projeções divulgadas à época, não resultados confirmados. Esses dados posteriores contextualizam a evolução do negócio, mas não alteram o que foi anunciado sobre o escritório em 2021. Veja a reportagem da Forbes Brasil de 2024.
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O escritório ainda está em funcionamento?
As informações disponíveis sobre endereço, dimensões e investimento são da inauguração, em dezembro de 2021. As reportagens citadas não confirmam se o escritório continua em operação atualmente. O valor de R$ 2 milhões deve ser entendido como o investimento informado para aquele projeto, e não como uma avaliação atual do imóvel ou da empresa.
Quick Recap
Best Value
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Rank #4
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
