Rihanna has described creativity, customer awareness, thoughtful collaboration and personal boundaries as important parts of how she works. The ten points below draw on interviews from 2017 and 2019; they are a synthesis of her reported views, not a ranked list she published or a formula proven to cause success.
What Rihanna has said motivates her work
1. She keeps creativity at the center
In a 2019 conversation with Sarah Paulson for Interview Magazine, Rihanna said, “The thing that keeps me alive and passionate is being creative.” She also described enjoying the process of bringing an idea into the world, rather than treating the finished product as the only reward. Read the reproduced 2019 conversation.
2. She turns genuine interests into projects
Rihanna connected her music career with other areas she genuinely loved, including beauty and fashion. That is her account of how her interests informed her work—not evidence that every person should turn every hobby into a business. Her 2019 conversation with Sarah Paulson provides the context.
3. She works across several creative ventures
In the same interview, Rihanna described moving among fashion, lingerie, beauty and music, comparing the effort to caring for several children. Her remarks illustrate the breadth of her portfolio; they are not a recommendation to take on multiple projects at once.
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How she approaches time and quality
4. She makes room for personal time
Rihanna said in 2019 that she had started scheduling personal days and making space for relationships and ordinary activities. She framed that shift around mental health, saying that her well-being mattered. The full interview discusses how she thought about protecting time away from work.
5. She does not rush work she considers unfinished
Speaking about an album in 2019, Rihanna said she would not release it until it was complete and that rushing it made no sense. This was a comment about that project at that time, not a claim that every deadline should be ignored. Read her remarks in context.
6. She takes creative risks and learns from mistakes
In a 2017 conversation with Vogue about her beauty launch and fashion work, Rihanna described making mistakes, learning from them and continuing to try. The point is not that mistakes guarantee progress, but that she presented experimentation and learning as part of her creative process. Read Vogue’s report.
How she thinks about products and people
7. She designs around a customer need
Rihanna said Fenty Beauty’s foundation needed to work across different skin tones so that more people could feel included. TIME reported that the brand launched in 2017 with 40 foundation shades — TIME, 2017. That is a launch-era figure, not a statement about the current range. TIME’s interview and launch report explain the inclusion goal behind the product decision.
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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →8. She looks for fresh perspectives and emerging talent
At Vogue’s 2017 Forces of Fashion conference, Rihanna spoke about wanting to find people others had not yet discovered and valuing new perspectives. Her remarks suggest an interest in looking beyond familiar names when building creative teams. Vogue’s report covers the discussion.
9. She wants collaborators who know their jobs
Rihanna said, “You want people who are better than you at their job.” She described placing people according to their strengths rather than expecting one person to do everything. The comment came in a 2017 discussion of hiring and creative work, not as a universal staffing rule. Read the interview report.
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10. She expects accountability and respects the craft
In the same Vogue discussion, Rihanna said the designer should be accountable and described taking fashion seriously and respecting the industry. Her remarks pair creative freedom with responsibility for the work and the people involved. Vogue’s coverage reports the context.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What these reported habits do—and do not—show
Taken together, Rihanna’s interviews offer examples of how she has described her own priorities: creating work she cares about, considering who a product serves, choosing collaborators for their strengths, protecting personal time and not releasing a project before she considers it ready. The comments date mainly from 2017–2019. They do not establish a definitive top ten, prove that any one habit caused her career outcomes, or show that copying her choices will produce the same results.
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