The Genius of Design

  • Published 2 years ago
  • Not Rated

The Genius of Design is a documentary series which explores the history of design. The very first episode gives a fascinating account of the birth of industrial design. The film explores the work of the famous and anonymous designers responsible for prosaic but classic designs for cast-iron cooking pots to sheep shears.

The documentary is interspersed with interviews with famous designers Dieter Rams and J Mays, Ford Motors’ global head of design.

When the world was facing a the worst crisis in the form of the two world wars design gave new and different ideas about the shape of things to emerge from the radical futurism of the Bauhaus to the British love affair with mock-Tudor architecture and the three-piece suit.

The Genius of Design examines the Second World War and discusses the rival war machines designed and built in Germany, Britain, the USSR and the USA. These war machinery as the film suggests reveals a fascinating the ideological priorities of the nations and regimes which produced them.

The story of design moves to the world of the 50s and 60s, when a revolutionary new material called plastic was introduced. It was combined with the miracles of electronic miniaturization which allowed designers to provide something new: liberation to the post war generation,

The story moves to the late 70s, the final episode tracks the explosion of wild creativity that defined the ‘designer decades’ of the 80s and early 90s. Addressing wants rather than needs, the mantra of the age of Consumerism and the emergence of ‘retail culture’, designers moved out of the backrooms and claimed starring role in the shaping of modern life.

From Around the Web

Related Videos

classic hollywood movie bloopers
youtube icon
Art +1

The period between 1930s and the 1940s is referred by many as “The Golden Age of Hollywood”. The style of the Classical Hollywood cinema was vastly influenced by the Rena...

  • 1,168
  • 8 months ago
  • Not Rated
garbers garage door company
vimeo icon
Art +1

When a business is closing after 40 years, you just cannot believe it happens. We grow up with certain brands, with certain companies. They become part of our lives, and an integ...

  • 809
  • 10 months ago
  • 10(3)
taj mahal history
youtube icon
Art +2

We all know the story of Taj Mahal. It has been told over and over. The modern city wonder, Taj Mahal was built by the emperor Shah Jahan as a gift for his wife, Mumtaz Mahal...

  • 1,554
  • 10 months ago
  • Not Rated
The Zerega Project
vimeo icon
Art +2

Even if you have lived your entire life in Bronx, you probably haven’t seen it everything. Photographer Patricio Robayo manages to capture a piece of the Bronx that you pro...

  • 888
  • 11 months ago
  • Not Rated

3,516 Videos / 4,398,599 Views
Related Articles
This is one of the 5 things you didn’t know about Thor, one of the most popular characters in the history and beliefs ...
  • 892
  • 4 months ago
In Schapiro’s words, he was fascinated by the “magic of photography in the dark room”. He was fascinated by the p...
  • 845
  • 9 months ago
The influence of Greek architecture is visible in Roman architecture later. During the Renaissance period, Ancient Greek...
  • 2,034
  • 10 months ago
When the term Mickey Mouse is brought up, people think of Walt Disney at first. But rarely someone thinks of Ub Iwerks, ...
  • 7,261
  • 1 year ago