Pirelli and Michelin are two of the most famous tire manufactures. Pirelli produces performance-oriented tires that go higher in price. But they do have an adequate variety of entry-level options.
The company built its reputation with ultra-high performance tires. With many years of experience in manufacturing top level products for exotic vehicle brands, Pirelli has a stamp of quality now translating to casual drivers.
How do you create the perfect tire for the road and for the race track? This documentary shows how Pirelli does it. The company produces more than 75 million tires per year. They have more than 32,000 employees worldwide, including more than 1,400 engineers.
For their flagship product, the P-Zero tire, it takes more than 100 consistent materials, fifteen manufacturing steps, and over 50 performance tests in high-tech laboratories. See how it works out in the end.