How The Kids Took Over

  • Published 2 years ago
  • Not Rated

In the past 10 years, corporations have doubled what they spend on marketing to children. No wonder. Children influence 62% of family purchases – everything from fast food to car cameras. Children under twelve are at the epicenter of consumer culture.

There’s gold in the hills, and sellers know their children the road. Therefore, it is spending billions of dollars each year on the premise that a tug on your heartstrings to mobilize their purse strings. They have unleashed an army of market researchers to help them fulfill their mission. The children have taken over.

Everything has been made possible by a dramatic change in the style of parenting, parents dictating less and listen more, and a generation of under twelve years that is larger and richer than the Baby Boomers. It is a culture of marketing companies are moving beyond traditional boundaries, coining terms like “the niche market for infant formula” and “cradle to grave brand loyalty.” Psychologists and marketers have been waving anti-red flag for years, and now they’re dressing for battle. Meet the players who helped the children take over.

From Around the Web

Related Videos

Social
diamonds
youtube icon
49:05
New

Diamonds are woman's best friends. Diamonds are the most prestigious of all gems, and every woman would do anything to wear one on her neck.We all know that diamonds are formed und...

  • 116
  • 5 days ago
  • Not Rated
Social
ms gang
youtube icon
45:39
Crime +2

The documentary follows the members of the Mara Salvatrucha, or commonly known as the MS gang. MS or Mara is a transnational criminal gang that started in Los Angeles, but ha...

  • 125
  • 1 week ago
  • Not Rated
Social
let me be frank
vimeo icon
28:27
Media +3

We continue with the series for Frank James Moore, an underground counter-culture hero in America. Frank rose to prominence in the early 1990s, when his performances included...

  • 335
  • 3 weeks ago
  • 10(1)
Social
homeless population
youtube icon
12:55

No, this is not a story about beef tenderloin, one of the best meat dishes you can get. No, this is a story about the homeless population in America. Despite America being on...

  • 232
  • 4 weeks ago
  • Not Rated
Avatar

3,443 Videos / 3,234,010 Views
Related Articles
In the wake of Donald Trump becoming a President and waiting for his pet, we remember some of the dogs that lived in the...
  • 437
  • 1 month ago
The Victorian era lasted from the 1830s to the 1900s and was named after queen Victoria’s reign
  • 853
  • 5 months ago
In simplest terms, modal logic is just an extension of the pure logic, allowing people to use modal operators that can e...
  • 584
  • 5 months ago
Offering splendid, puzzling and unique treasures, the museum is a carnival of delights and ideas
  • 615
  • 5 months ago