How The Kids Took Over

  • Published 2 years ago
  • Not Rated

In the past 10 years, corporations have doubled what they spend on marketing to children. No wonder. Children influence 62% of family purchases – everything from fast food to car cameras. Children under twelve are at the epicenter of consumer culture.

There’s gold in the hills, and sellers know their children the road. Therefore, it is spending billions of dollars each year on the premise that a tug on your heartstrings to mobilize their purse strings. They have unleashed an army of market researchers to help them fulfill their mission. The children have taken over.

Everything has been made possible by a dramatic change in the style of parenting, parents dictating less and listen more, and a generation of under twelve years that is larger and richer than the Baby Boomers. It is a culture of marketing companies are moving beyond traditional boundaries, coining terms like “the niche market for infant formula” and “cradle to grave brand loyalty.” Psychologists and marketers have been waving anti-red flag for years, and now they’re dressing for battle. Meet the players who helped the children take over.

From Around the Web

Related Videos

Social
jeremy scahill dirty wars
youtube icon
01:26:17
Media +2

Jeremy Scahill is one of the best reporters in the United States. He is the founding editor of The Intercept, an online news publication, and author of some of the best US mi...

  • 1,275
  • 2 months ago
  • 10(4)
Social
mac barnett
youtube icon
17:04

We live in an era where people read fewer and fewer books. Especially children. With all this technology and advancement we have, children’s books are becoming rarity. Chil...

  • 492
  • 2 months ago
  • Not Rated
Social
delhi market
youtube icon
49:14

Delhi in India is one of the most populated cities in the world. With population of close to 10 million, Delhi is definitely a huge city. As a big city, Delhi faces a number ...

  • 555
  • 2 months ago
  • 8(1)
Social
1918 influenza
youtube icon
55:36
Health +2

When a person sick by flu sneezes or coughs, more than half a million virus particles can spread to those that are close to the infected person. During the World War I, incre...

  • 446
  • 2 months ago
  • Not Rated
Avatar

3,482 Videos / 3,913,514 Views
Related Articles
Latin is a dead language, nobody uses it in modern times. But there was a time when Latin was used to educate the masses
  • 641
  • 2 months ago
“Do dogs really think”, “can dogs communicate with us”, “how can we understand our dogs”?
  • 540
  • 2 months ago
In the wake of Donald Trump becoming a President and waiting for his pet, we remember some of the dogs that lived in the...
  • 860
  • 4 months ago
The Victorian era lasted from the 1830s to the 1900s and was named after queen Victoria’s reign
  • 1,213
  • 8 months ago