How Sweetgreen Became A $1 Billion Salad Start-Up

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Sweetgreen is one of the more successful American brands. The company is now worth more than $1 billion.

Back in 2007, when Nicolas Jammet, Nathaniel Ru, and Jonathan Neman started the company, they did it with $300,000. They gathered the money from more than 50 investors.

All three of them shared an idea. Three months after graduating from Georgetown University, they tried processing their idea to a successful business.

They had no money. They couldn’t look for investors in a traditional way. So what did they do? They started looking for investments in close friends and relatives. Anyone was able to donate as much as he can. Most of them donated between $1,000 and $10,000.

You can say that is money well invested. Nowadays, the business is worth more than $1 billion. This documentary shows the path the three students walked to a successful business.

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