Cakes of Deception | Brain Games

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Can you make a difference between organic apple and regular apple? Do you know to differentiate the taste? How does organic apple tastes?

Does it taste better if you pay more? Does money equal better quality? This experiment tries to answer that question.

Using a series of experiments, illusions, and man-on-the-street demonstrations, host Jason Silva tries to unlock the science behind the mysteries of why we say, eat, and feel as we do.

In this episode, they try to look at the mystery behind higher prices of organic food. Do they always taste better? Or is it sometimes sellers putting higher price and “organic” label?

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