From its opening moments, Monarch: Legacy of Monsters makes it clear that the MonsterVerse is no longer just about city-leveling spectacle, but about the hidden systems and ancient rules governing the Titans themselves. Framed like a secret history documentary woven through family drama, the series shifts focus away from Godzilla and Kong as singular icons and toward the vast, largely unseen ecosystem they belong to. That shift is exactly what allows a figure like Titan X to feel plausible, dangerous, and inevitable rather than random.
Unlike the films, which treat Titans as world-altering events, Monarch treats them as evidence of something much older and more organized. The show digs into Monarch’s archives, early expeditions, and cover-ups, suggesting that humanity has only scratched the surface of Titan classification and behavior. In that context, Titan X emerges less as a surprise monster and more as a missing puzzle piece, hinting at a hierarchy or function within the Titan world that hasn’t been fully revealed on screen.
This is where Monarch meaningfully expands the mythology, positioning new Titans not as rivals to Godzilla or Kong, but as reflections of the deeper rules governing their existence. Titan X, whether fully seen or carefully teased, represents the show’s interest in origins, adaptations, and evolutionary purpose rather than pure destruction. Understanding what Titan X is, where it may have come from, and why Monarch is only now circling its existence opens the door to theories that could ripple across future seasons and theatrical chapters of the MonsterVerse.
What Is Titan X? The Mysterious New Titan Explained
Within Monarch: Legacy of Monsters, Titan X isn’t introduced with a roar or a skyline collapse. Instead, it exists as a whispered designation buried in Monarch files, fragmented dialogue, and ominous implications about threats even the organization struggles to categorize. The name itself feels provisional, suggesting a placeholder for something not yet fully understood, documented, or safely observed.
Unlike Godzilla or Kong, whose identities are tied to mythic archetypes, Titan X is framed as an anomaly. Monarch’s language around it implies uncertainty rather than dominance, positioning the creature as a variable in the Titan ecosystem that resists traditional classification. That alone makes Titan X uniquely unsettling within the MonsterVerse framework.
A Codename, Not a Crown
One of the most compelling aspects of Titan X is that it doesn’t appear to be a formal Titan name at all. Within Monarch’s internal logic, Titans are often labeled before they are understood, with designations reflecting discovery order or threat assessment rather than mythology. Titan X fits that pattern, reading more like a redacted file header than a legend passed down through civilizations.
This implies Monarch may be aware of the Titan’s existence without having fully observed it in the wild. It suggests a creature detected through indirect means, seismic data, Hollow Earth anomalies, or catastrophic historical gaps that don’t align with known Titans. In that sense, Titan X may represent a failure point in Monarch’s knowledge, something that doesn’t behave according to established Titan rules.
Possible Origins in the Hollow Earth
The series repeatedly emphasizes the Hollow Earth not just as a location, but as an engine of Titan evolution. Titan X is widely theorized to originate from a deeper, more unstable layer of that ecosystem, potentially predating even the ancient rivalries seen in Godzilla vs. Kong. If true, it would explain why Monarch lacks clear records and why the Titan doesn’t fit neatly into existing classifications.
Another theory suggests Titan X may not be a single species, but a rare evolutionary offshoot or adaptive form. Monarch has already hinted that Titans evolve in response to environmental pressures, radiation exposure, and territorial conflict. Titan X could represent a survival mechanism taken to an extreme, a creature designed by nature to counterbalance other alphas rather than rule outright.
What Makes Titan X Different From Other Titans
Where most Titans are defined by elemental power or physical dominance, Titan X is associated with disruption. Fans have latched onto the idea that its true threat may not be size or strength, but its effect on Titan behavior itself. If Titan X interferes with alpha signals, territorial hierarchies, or Hollow Earth energy flows, it would pose a danger far beyond a single city or continent.
This aligns with Monarch’s more procedural, investigative tone. Titan X feels less like a cinematic boss monster and more like a systemic problem, the kind that forces Monarch to question its assumptions about how Titans coexist. That distinction is crucial, especially as the MonsterVerse moves toward more interconnected storytelling across film and television.
Why Titan X Matters to the MonsterVerse’s Future
The introduction of Titan X signals a shift in how new Titans are positioned within the franchise. Rather than existing to challenge Godzilla or Kong directly, Titan X appears to challenge the framework that allows those icons to exist as stabilizing forces. It represents uncertainty in a world that has grown accustomed to predictable patterns of destruction and restoration.
If Monarch continues down this path, Titan X could become the connective tissue between the grounded investigative tone of the series and the operatic scale of future films. Whether it emerges as a physical threat, an evolutionary catalyst, or a long-dormant force awakening beneath the Hollow Earth, Titan X embodies the MonsterVerse’s next phase. It’s not just about bigger monsters anymore, but about deeper rules, older mistakes, and the consequences of finally uncovering what was never meant to be found.
First Appearance and Clues: How the Series Teases Titan X’s Existence
Unlike past MonsterVerse Titans that arrive with spectacle, Titan X is introduced through absence, distortion, and unanswered questions. Monarch: Legacy of Monsters never presents the creature outright, instead building its presence through fragmented data, anomalous readings, and characters reacting to something they cannot yet classify. The effect is deliberate, positioning Titan X as a mystery embedded in the system rather than a monster crashing through it.
The earliest hints appear in Monarch’s internal files and monitoring anomalies. Energy spikes don’t align with known Titan signatures, and seismic patterns register as deliberate rather than chaotic. These clues suggest intelligence or intent, immediately setting Titan X apart from dormant or reactive Titans previously cataloged.
Anomalous Data and Broken Patterns
Several episodes highlight Titan-related disturbances that defy established rules. Alpha call responses fail, Titans migrate unpredictably, and Hollow Earth energy flows fluctuate without a visible cause. Monarch analysts repeatedly note that these events don’t match Godzilla’s influence or known Hollow Earth fauna.
This breakdown in predictability is the key narrative signal. The series quietly teaches viewers how Titan behavior is supposed to work, then shows those rules failing. Titan X is never named in these moments, but its fingerprints are everywhere in the disruption.
Visual Language and Environmental Storytelling
The show also leans heavily on environmental clues. Ruined outposts, abandoned monitoring stations, and unexplained black zones suggest encounters Monarch doesn’t fully understand or possibly doesn’t want to document. These locations feel less like battle aftermaths and more like containment failures.
Cinematically, the camera often lingers on empty spaces where something should be. The absence becomes a presence, reinforcing the idea that Titan X operates outside traditional detection methods. It’s a subtle but effective way to establish threat without revealing form.
Dialogue Hints and Monarch’s Unease
Character dialogue further reinforces Titan X’s looming existence. Veteran Monarch agents reference “unclassified variables” and “pre-Godzilla contingencies,” implying the organization has long suspected something beyond known Titans. There’s a recurring tension between what Monarch officially tracks and what senior members quietly fear.
Notably, these conversations often occur in flashbacks or classified briefings, tying Titan X to Monarch’s buried history. This suggests the creature isn’t newly awakened, but rediscovered, something Monarch may have encountered before the modern Titan age.
A Slow-Burn Introduction by Design
By refusing to show Titan X outright, Monarch: Legacy of Monsters mirrors its own investigative structure. Viewers are placed in the same position as the characters, piecing together fragments without full context. This approach makes Titan X feel less like a reveal and more like an inevitability.
The result is a Titan that feels deeply woven into the world’s infrastructure. Titan X doesn’t announce itself; it destabilizes quietly, forcing the MonsterVerse to confront the possibility that its understanding of Titans has always been incomplete.
Possible Origins of Titan X: Ancient Titan, Hollow Earth Entity, or Human-Created Weapon?
With Titan X framed as a destabilizing force rather than a traditional monster-of-the-week, the biggest question becomes where it actually comes from. Monarch: Legacy of Monsters deliberately seeds multiple origin possibilities, each one rooted in established MonsterVerse lore. Rather than narrowing the answer, the series invites viewers to consider how all three theories might intersect.
An Ancient Titan Predating Godzilla’s Known Order
One prevailing theory suggests Titan X is an ancient Titan that existed before the hierarchy established by Godzilla. Dialogue referencing “pre-Godzilla contingencies” implies Monarch encountered something long before the modern Titan taxonomy was finalized. If true, Titan X may belong to an older generation of Titans that didn’t recognize Godzilla as an alpha.
This idea fits with the show’s emphasis on forgotten incidents and erased records. Titan X wouldn’t need to be stronger than Godzilla, just incompatible with the rules that govern today’s Titans. Its threat comes from existing outside the balance Godzilla enforces, not directly challenging it.
A Hollow Earth Entity That Should Never Have Surfaced
Another popular interpretation ties Titan X directly to the Hollow Earth. Monarch has repeatedly shown that the deeper layers of the planet harbor lifeforms that defy surface-world logic. Titan X’s apparent ability to disrupt sensors, environments, and containment zones aligns with creatures adapted to pressure, radiation, or energy fields unknown above ground.
If Titan X originated in a deeper or sealed region of the Hollow Earth, its emergence could represent a breach rather than an awakening. That would explain why Monarch treats its presence as a systems failure instead of a natural Titan event. In this reading, Titan X is less a monster and more a consequence of humanity pushing too far into forbidden territory.
A Human-Created Weapon Hidden in Monarch’s Past
The darkest theory connects Titan X to human intervention, echoing the MonsterVerse’s recurring warning about weaponizing Titans. From the Oxygen Destroyer to Mechagodzilla, the franchise has established that humanity’s attempts to control these forces often backfire catastrophically. Titan X could be the result of an early Monarch experiment that predated ethical oversight.
The show’s references to classified projects and abandoned facilities support this possibility. Titan X may not be fully biological, or it could be a Titan altered through experimental means, designed as a deterrent before Godzilla’s role was understood. If so, Monarch’s unease isn’t fear of a creature, but guilt over a mistake they can no longer contain.
What makes Titan X compelling is that none of these theories cancel the others out. The MonsterVerse has increasingly blurred the line between natural Titan evolution, Hollow Earth discovery, and human interference. Titan X may ultimately represent the point where all three collide, setting the stage for consequences that ripple far beyond Monarch: Legacy of Monsters and into the future of the franchise.
Titan X’s Powers and Abilities: What Makes It Different from Godzilla and Kong
Unlike Godzilla and Kong, whose abilities are well-documented through decades of MonsterVerse storytelling, Titan X is defined as much by what it disrupts as by what it destroys. Its presence doesn’t just threaten cities or rival Titans; it destabilizes the very systems Monarch relies on to understand the world. That alone places Titan X in a different category, closer to an existential anomaly than a traditional apex predator.
Where Godzilla is balance and Kong is survival, Titan X appears to be interference.
Environmental and Sensor Disruption
One of Titan X’s most distinctive traits is its apparent ability to interfere with detection technology. Monarch’s sensors fail, readings fluctuate, and containment protocols behave unpredictably whenever Titan X is active. This suggests a Titan that naturally emits or manipulates energy fields rather than simply generating raw force.
Godzilla’s atomic breath is destructive but measurable; Kong’s strength is physical and observable. Titan X, by contrast, operates in the margins, bending the rules that allow Monarch to track Titans at all. If this ability is biological rather than technological, it implies an evolutionary path shaped by extreme environments like the deepest reaches of the Hollow Earth.
A Titan Built Around Energy, Not Impact
Godzilla’s power is explosive and external, while Kong’s combat style is grounded in agility and intelligence. Titan X seems oriented around internalized energy control, whether that manifests as radiation absorption, pressure manipulation, or electromagnetic distortion. Instead of leveling cities outright, it destabilizes the space around it.
This could explain why Monarch treats Titan X as a systems-level threat. A creature that interferes with power grids, containment fields, or even Titan communication hierarchies would be more dangerous strategically than one that simply attacks. In a universe increasingly focused on balance, Titan X represents imbalance weaponized.
Possible Hybrid or Altered Physiology
If the theory of human experimentation holds any weight, Titan X’s abilities may not be entirely natural. Its powers could be amplified, redirected, or artificially stabilized through past Monarch interference. That would place it closer to Mechagodzilla in concept, even if its form remains organic.
This hybrid possibility would make Titan X fundamentally different from Godzilla and Kong, who operate according to ancient Titan rules. Titan X may not respond to alpha calls, territorial instincts, or ecological hierarchies in the same way. It could be a Titan that no longer fits into the natural order the MonsterVerse has spent years establishing.
A Threat That Redefines What “Power” Means in the MonsterVerse
Godzilla dominates through authority, Kong through adaptability. Titan X’s strength lies in unpredictability and systemic collapse. Its abilities suggest a future where Titans don’t just fight each other, but challenge the frameworks humans use to coexist with them.
That distinction makes Titan X especially dangerous moving forward. As the MonsterVerse expands across film and television, a Titan that can undermine Monarch’s understanding of Titans themselves could reshape the rules of engagement entirely. Power, in this case, isn’t about who hits hardest, but who makes the battlefield impossible to control.
Connections to Godzilla, Kong, and Known Titans: Rival, Ally, or Extinction-Level Threat?
With Titan X positioned as a destabilizing force rather than a conventional apex predator, its relationship to the MonsterVerse’s established Titans becomes far more complex than simple rivalry. Godzilla and Kong represent two ends of a natural spectrum: order through dominance versus survival through adaptation. Titan X, by contrast, exists outside that spectrum entirely, raising the question of whether it can even be categorized by existing Titan dynamics.
Rather than slotting neatly into ally or enemy, Titan X feels designed to challenge the very logic that governs Titan interactions. That alone makes its potential impact on Godzilla, Kong, and the broader ecosystem deeply unsettling.
Godzilla: Alpha Authority Versus Systemic Disruption
Godzilla’s role as alpha Titan depends on more than brute strength; it relies on a biological and possibly electromagnetic hierarchy that other Titans instinctively recognize. Titan X’s apparent interference with energy fields and communication systems could allow it to bypass or ignore that hierarchy altogether. If Titan calls are distorted or neutralized in its presence, Godzilla’s greatest advantage becomes irrelevant.
This doesn’t necessarily mean Titan X is stronger than Godzilla in a direct confrontation. Instead, it suggests a matchup where Godzilla’s dominance is challenged not physically, but structurally. A Titan that can destabilize the rules of engagement may force Godzilla into unfamiliar territory, where authority alone is no longer enough.
Kong: Adaptability Meets the Unknown
Kong’s strength has always been his ability to learn, improvise, and survive against impossible odds. That adaptability could make him uniquely equipped to confront Titan X, especially if its abilities follow patterns that can be studied and exploited. Unlike Godzilla, Kong doesn’t rely on inherited dominance, but on tactical intelligence.
However, Titan X’s system-level abilities complicate that advantage. If environments themselves become unstable, even Kong’s improvisational instincts may be pushed to their limits. A battlefield that refuses to behave logically undermines the very skills that make Kong dangerous.
Parallels to Known Titans and Artificial Threats
Titan X occupies an uneasy middle ground between natural Titans like Mothra and Rodan and artificial constructs like Mechagodzilla. Its powers feel less elemental and more engineered, even if its body remains organic. That places it closer thematically to humanity’s attempts to control Titans, rather than to the ancient forces that predate civilization.
This parallel raises the possibility that Titan X isn’t meant to replace existing Titans, but to expose the fragility of the systems humans have built around them. In that sense, it mirrors Mechagodzilla’s narrative purpose, while avoiding its overt mechanical identity.
Extinction-Level Threat or Catalyst for Change?
Titan X may not be an extinction-level threat in the traditional sense of wiping out life through raw destruction. Its danger lies in collapse rather than conquest, in making coordination between Titans and humans impossible. Power grids fail, containment measures falter, and even alpha signals lose meaning.
That kind of threat forces every major player in the MonsterVerse to adapt. Godzilla may need to confront something he can’t dominate, Kong something he can’t outmaneuver, and Monarch something it can’t fully understand. Titan X’s true connection to the franchise may not be who it defeats, but what it breaks along the way.
Fan Theories vs. Canon Hints: Decoding the Biggest Titan X Speculation
As with any major MonsterVerse reveal, Titan X has become a magnet for fan theories, some wildly speculative and others surprisingly aligned with what Monarch: Legacy of Monsters quietly establishes on-screen. The challenge is separating imaginative extrapolation from the deliberate breadcrumbs the series has already planted. In true MonsterVerse fashion, the truth likely lives somewhere in between.
The “Synthetic Titan” Theory
One of the most popular fan theories suggests Titan X is not entirely natural, but the result of early Monarch experimentation or a forgotten offshoot of Apex Cybernetics’ research. Viewers point to its non-elemental abilities and apparent immunity to traditional alpha dominance as evidence that something about its biology has been altered. Unlike Mechagodzilla, however, Titan X shows no overt mechanical components, making this theory less about metal and more about engineered evolution.
Canon hints support this idea indirectly. Monarch: Legacy of Monsters repeatedly emphasizes failed containment projects, classified anomalies, and abandoned research sites predating Godzilla’s modern resurgence. Titan X could be the MonsterVerse’s way of revealing that humanity’s interference with Titan biology began far earlier than fans assumed.
A Living System Disruptor, Not an Apex Predator
Another major theory reframes Titan X not as a conqueror, but as a destabilizer designed by nature itself. Fans argue that Titan X’s abilities resemble a biological failsafe, a Titan that emerges when the balance between humans and alphas becomes unsustainable. Rather than ruling, it breaks the rules entirely.
This interpretation aligns closely with canon dialogue describing unexplained Titan behaviors that don’t respond to alpha signals. If Godzilla represents order through dominance, Titan X may represent correction through collapse. It doesn’t replace the hierarchy; it invalidates it.
Tied to the Hollow Earth’s Darker Layers
A more lore-heavy theory connects Titan X to regions of the Hollow Earth that Monarch has only partially mapped. Fans have noted that its environmental effects mirror anomalies seen near unstable Hollow Earth entry points. The idea is that Titan X evolved in a zone where physics, gravity, and energy flows are inherently volatile.
Canon hasn’t confirmed a specific origin point, but the series has been careful to show that the Hollow Earth is not a single ecosystem. Monarch’s fragmented knowledge leaves room for Titans that evolved under conditions even Godzilla never encountered. Titan X could be the first glimpse of what thrives beyond the familiar Hollow Earth biomes seen in Godzilla vs. Kong.
An Anti-Alpha Countermeasure
Perhaps the most compelling theory is that Titan X exists specifically to counter alpha Titans like Godzilla. Fans point to its apparent resistance to dominance signals and its tendency to disrupt coordination rather than engage in direct combat. Instead of challenging Godzilla head-on, it neutralizes the very mechanisms that allow him to rule.
Canon hints strengthen this speculation through recurring mentions of alpha signals degrading or failing entirely in Titan X’s presence. If accurate, this positions Titan X as a narrative wildcard, a Titan that forces Godzilla, Kong, and Monarch into unfamiliar roles. It doesn’t crown a new king; it questions whether kingship still matters.
Foreshadowing the MonsterVerse’s Next Phase
Beyond its immediate threat, Titan X may function as a bridge between Monarch: Legacy of Monsters and the MonsterVerse’s future films. Fans speculate that its existence signals a shift away from simple Titan-versus-Titan conflicts toward systemic threats that span ecosystems, governments, and dimensions. Titan X isn’t just a monster to defeat; it’s a problem the franchise has to solve.
Canon has not revealed Titan X’s ultimate fate, but its thematic placement feels deliberate. By introducing a Titan that destabilizes both human and Titan systems, Monarch sets the stage for stories where survival depends less on strength and more on understanding. Titan X may not be the final enemy, but it could be the catalyst that reshapes how the MonsterVerse tells its biggest stories going forward.
Monarch’s Secret Agenda: Why Titan X Changes Everything for the Organization
Titan X doesn’t just challenge Godzilla or destabilize Titan hierarchies; it exposes a fundamental shift in how Monarch operates. For decades, the organization positioned itself as an observer, a custodian of knowledge attempting to coexist with forces it barely understood. Titan X suggests Monarch may now be preparing for a future where observation is no longer enough.
The series repeatedly frames Titan X as something Monarch anticipated rather than accidentally uncovered. That distinction matters, because it implies forethought, contingency planning, and possibly even intent.
From Watchers to Strategists
Monarch: Legacy of Monsters subtly reframes the organization’s role by showing how quickly protocols change once Titan X enters the picture. Instead of containment or documentation, Monarch prioritizes signal analysis, behavioral prediction, and suppression technologies. This is not the response of a group encountering the unknown for the first time.
Fans have noted that Monarch’s internal language around Titan X mirrors military doctrine more than scientific curiosity. Terms like counterbalance, failsafe, and denial appear with unusual frequency. Titan X may be the reason Monarch no longer believes Titans can be left to self-regulate.
Titan X as a Designed Variable
One of the more controversial theories is that Monarch didn’t just find Titan X; they influenced its emergence. While canon stops short of confirming artificial creation, the show strongly implies experimentation with Hollow Earth energy flows and resonance fields long before Titan X appeared. If Monarch disrupted an ecosystem to see what would happen, Titan X may be the result.
This reframes Monarch as a morally gray power willing to gamble planetary stability for control. Titan X becomes less a monster and more a consequence, a living reminder that human interference in Titan ecosystems has reached a dangerous threshold.
Insurance Against Godzilla
Godzilla has long been Monarch’s reluctant ally, but Titan X suggests the organization no longer trusts any single alpha to safeguard Earth. The fact that Titan X can weaken or nullify dominance signals makes it uniquely valuable as a deterrent. It doesn’t overthrow Godzilla; it limits him.
That distinction aligns with Monarch’s evolving philosophy. Rather than choosing sides in Titan conflicts, Monarch appears to be engineering a balance of power. Titan X functions as leverage, ensuring no Titan, not even Godzilla, becomes uncontestable.
The Organization’s Fracture Point
Internally, Titan X may be accelerating a schism within Monarch itself. Legacy of Monsters hints at ideological divides between researchers who still believe in coexistence and operatives who see Titans as existential risks to be managed. Titan X sits at the center of that debate.
If Titan X escapes, is destroyed, or turns against Monarch, the fallout won’t be limited to physical damage. It could permanently redefine the organization’s mission, pushing Monarch from secretive science group to global power broker in a world where Titans are no longer myths but variables to be controlled.
The Future of the MonsterVerse: How Titan X Could Shape Upcoming Films and Series
Titan X doesn’t feel like a one-season concept. Everything about its introduction, from its unexplained limits on alpha dominance to Monarch’s visible unease, suggests a long-game piece meant to ripple across the MonsterVerse. Rather than serving as a villain of the week, Titan X appears positioned as a structural change to how Titans function in this universe.
Its true importance lies less in what it can destroy and more in what it disrupts: the natural order that has governed Titans since Godzilla first rose.
A New Kind of Threat for Godzilla and Kong
Future films have increasingly portrayed Godzilla and Kong as forces of balance rather than simple monsters, but Titan X challenges that framework. If alpha authority can be muted or overridden, Godzilla’s role as planetary regulator becomes conditional. That creates narrative space for conflicts that aren’t solved by raw power alone.
For Kong, whose arc has leaned toward independence rather than dominance, Titan X could represent a uniquely dangerous wildcard. A Titan immune to hierarchy destabilizes both characters, forcing alliances, strategic retreats, or even ideological clashes between protectors who no longer understand the rules of engagement.
Shifting the MonsterVerse Toward Human-Caused Catastrophe
The MonsterVerse has slowly moved away from ancient rivalries and toward consequences of human intervention. Titan X fits squarely into that evolution. Whether Monarch created it directly or simply triggered its emergence, the implication is clear: humanity is now capable of reshaping Titan ecosystems, for better or worse.
Upcoming films and series could lean harder into this theme, framing future disasters not as awakenings of forgotten gods but as unintended outcomes of scientific overreach. Titan X becomes a symbol of that shift, a Titan born not of myth, but of modern arrogance.
A Cornerstone for Future Monarch Stories
On the television side, Titan X offers fertile ground for continued exploration of Monarch itself. Legacy of Monsters thrives when it examines the organization’s internal conflicts, and Titan X is the perfect pressure point. Different factions within Monarch could view it as a weapon, a failure, or a responsibility that can’t be undone.
This opens the door for spin-offs or future seasons focused less on discovery and more on containment, ethics, and fallout. Titan X doesn’t just threaten cities; it threatens the idea that Monarch knows what it’s doing.
Setting the Stage for the Next MonsterVerse Event
Big crossover films thrive on destabilizing events, and Titan X feels engineered for that role. Its existence could explain why future Titan battles escalate faster, spread wider, or spiral beyond Godzilla’s control. If dominance itself is no longer absolute, every confrontation becomes more unpredictable.
In that sense, Titan X may be less a final boss and more a catalyst, the narrative reason the MonsterVerse can keep evolving without repeating the same power struggles.
Ultimately, Titan X represents a turning point. It reframes Titans not as ancient constants, but as systems that can be altered, broken, or weaponized. If the MonsterVerse is entering an era defined by consequences rather than coexistence, Titan X may be the creature that forces every character, human and Titan alike, to reckon with what control really costs.
