The psychology of digital marketing

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Digital marketing is the latest trend. In the past few years, digital marketing has risen to new levels and heights, becoming key part of any company. Nowadays, even small companies use digital marketing to grow their business.

What exactly is digital marketing? Simply put, digital marketing is the marketing of products and/or services using digital technologies, mainly the Internet. But in the past few years, that definition has expanded to mobile phones, display advertising, and much more.

How digital marketing grew so big? It is all about the psychology of people, and the psychology behind digital marketing. Psychological insight is just as valuable as technological advance. This documentary takes a look at the psychological aspect of marketing.


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